MC&C Media has been appointed to work with Wood Green, The Animals Charity which focuses on providing help to pets in need and support to pet owners.
The win, which followed a competitive pitch, will see MC&C handle the company’s media planning and buying ahead of the re-launch of the brand’s DRTV and Digital acquisition programme.
Wood Green is looking to build and grow its acquisition and engagement strategies with MC&C at the helm – expansion plans that fit perfectly with MC&C Media’s specialism as the Growth Agency.
Robin Trust, Managing Director of MC&C Media, said: “We call ourselves the Growth Agency because our entire focus is on working with our clients as business partners to grow their business efficiently through long term strategies and hyper effective short-term planning.
“Working with a brand such as Wood Green is an exciting prospect as it offers untold opportunity for growth and development into a space about which people are very passionate.”
Lisa Mitchinson, Head of Individual Giving at Wood Green, said: “The team at MC&C Media delivered a strong pitch brilliantly, with a focus on their various specialties, which really stood them apart.
“It was very clear how and why their proposal would benefit our business and we have genuine faith in their experience and expertise.
“MC&C got a unanimous buy-in from the whole Wood Green team and we’re now excited and ambitious for the future.”