The Kite Factory has been awarded the media business for Netwealth, the wealth management business that offers a technology-enhanced, cost-effective approach to the traditional discretionary service of financial investments.
The appointment will see The Kite Factory handle the offline and digital strategy as well as planning and implementation, effective immediately. They will be tasked with educating a niche audience of high net worth individuals within brand-building channels to generate effective, convertible leads among these unique potential customers.
Francisco Van Zeller, Chief Marketing Officer at Netwealth, said: “To have digital and offline under the same roof for the first time means we are no longer planning our advertising in isolation and ensures we can be truly integrated in the way we work.”
“Netwealth’s potential clients are incredibly busy people who generally work long hours with limited media consumption. The Kite Factory will plan and buy tactically at key dwell times and use digital opportunities to consolidate those messages.”
Robin Trust, CEO of The Kite Factory, said: “Our exerptise in insight and analytics means we are perfectly placed to carry out hyper-targeted advertising campaigns that focus on a niche audience with very specific needs. Netwealth’s growth ambitions are very exciting and we look forward to working with them to create highly effective campaigns that really drive their customer base.”