Travel brands spy a princely opportunity
The travel industry has been quick to capitalise on the press coverage of Harry and Meghan’s decision to step back from royal life. Brands like Flight Centre New Zealand and Expedia have run contextual spots encouraging people to ‘escape the family,’ or indeed visit the grandkids by taking a trip to Canada. Read more.
Fortnite Gamers Swap Taking Lives for Saving Lives in International Red Cross Game Mode
ICRC has partnered with Fortnite to create a new game mode where players are taking with saving lives rather than taking them. This bold collaboration hopes to harness gaming’s unparalleled ability to deliver an immersive and engaging experience to increase people’s understanding of the lifesaving work carried out by the ICRC. Read more.
WWE moves home
BT Sport has pulled no punches in their announcement the arrival of World Wrestling Entertainment on their network. A host of the show’s biggest stars were paraded around London in an open-top bus, with a removal van full of steel chairs and even the Undertaker’s hearse in tow. Read more.