Animal welfare charity appoints independent performance agency to handle £1.2m media account after a competitive pitch.
Brooke is the international charity dedicated to improving the lives of working horses, donkeys and mules. The charity works in 15 countries with communities, animal health networks and policymakers to bring about lasting change, even in some of the world’s most challenging areas.
The Kite Factory has been tasked to develop Brooke’s media strategy across the next five years, building on their current performance marketing programme across a portfolio of products and audiences to drive cost-effective donor recruitment.
This will enable Brooke to reach more of the world’s vital working animals, have their contribution to the global Sustainable Development Goals recognised by governments and secure protection for working horses, donkeys and mules and human livelihoods as a result.
The Kite Factory is already working with several charity partners including RAF Benevolent Fund, Action for Children, Unicef and WaterAid to develop new audiences, products and engagement media strategies to overcome the current challenges facing the charity sector.
Caroline Dolan, Head of Business Management at The Kite Factory said: “We are proud to work with Brooke who are thought leaders amongst equine charities and where all donations generated will help make a tangible difference to working animals and the communities that depend on them.”
Jasvir Kaur, Brooke Director of International Fundraising & Communications said “With their diverse portfolio and excellent data insight skills I anticipate that Kite Factory will breathe new life into Brooke’s successful track record of supporter engagement and acquisition.”