17th June, London: Independent media agency, The Kite Factory today celebrates its incredible momentum from 2020 with a further 35% growth and record new billings of £15million – all achieved in the first half of 2021.
The agency has experienced an impressive new business run, winning a significant number of new clients in the last 12 months, among those; global gaming publisher Wargaming; entertainment-based retailer Lost Universe; hard seltzer brand, White Claw and a host of charity clients including Crisis, Young Minds, The Brooke and Care Visions.
Led by CEO Robin Trust and Managing Director James Smith, The Kite Factory credits its success to its strong and stable senior leadership team and committed employees – 18 of whom have recently been rewarded with promotions.
The 70+-strong agency is now undergoing a major recruitment drive, with 14 new roles in market following the hiring of 10 new staff, including Tim Patten who joined from TM Lewin in 2020 and most recently Niki Grant, who joined in the newly created role of Director of Search on June 1st.
Robin Trust, CEO, The Kite Factory said: “When many took cover from the uncertainty of lockdown, we ensured our share of voice stood out in the marketplace and were vocal about the changes in audience behaviour and media developments and what benefits this meant for our clients.
“Our clients trusted us to make the right growth decisions, all backed-up by rigorous data analysis and it paid off in spades. We’re enormously proud of our brave clients, the team and all that we have achieved over the past 12+ months.”
As well as its dedicated team, The Kite Factory has independent trading power and data & analytics capabilities which allowed them to model outcomes based on the market for every client daily, ensuring optimum effectiveness.
They also invested £1m in the development of their business intelligence platform, FlightDeck™, which sits at the core of their newly refined ‘Arts, Heart & Science’ proposition and provides a holistic view of clients’ campaign performance and brand health vs their investment, resulting in optimal ROI.
Speaking of the success, James Smith, Managing Director, The Kite Factory added: “I am very proud to be leading a team of people who adapted immediately to the new ways of working and worked incredibly hard to make our business successful through one of the toughest periods I’ve lived through.
“We are looking forward to seeing just what we can achieve together with our clients during the rest of 2021.”