Top tips to execute efficient marketing strategies
Director of Search Niki Grant shares three top tips to execute efficient marketing strategies, designed to reduce churn and increase efficiency.
Paralympics may be over, but our workplace challenges remain
Director of Search Niki Grant shares some of her daily challenges in the hope of spreading empathy and consideration via Mediatel.
Why is it so hard to convince your CEO to invest in brand building?
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Why are so few brands casting differently-abled actors?
With the Paralympics in full swing, Director of Search Niki Grant takes a look at what brands have excelled in this element of inclusivity via Mediatel.
A day with.. Gabby Krite, Digital Account Director
Gabby shares her typical day as Digital Account Director at TKF.
Let’s honour the Paralympics by binning the word ‘disabled’
Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel
How to ensure advertising is a positive influence on the next generation
This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
A day with.. Hamish Colville, Senior Account Manager
Hamish shares his typical day as Senior Account Manager at TKF.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Three strikes and you’re out: Google’s new ad policy pilot
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
It’s time social giants stepped up to the tackling-racial-hate plate
Senior Digital Account Manager Simi Gill looks at the responsibility social platforms need to take to tackle online hate.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
A day with.. Sarah Faust, Senior Data Scientist
Sarah shares her typical day as Senior Data Scientist at TKF.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Brands have lost the power struggle
Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.
The Kite Factory Announces Record 35% Growth Rate and £15million new billings
We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.
Ensuring card days are not hard days
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
Might the spectre of inflation hang media as well as house prices this summer
This week Founder Mike Colling takes a look at media inflation over the long run.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
A day with.. Patrick Beswick, Digital Planner/Buyer
Patrick shares his typical day as a Digital Planner/Buyer at TKF.
The Kite Factory appoints its first Director of Search
Niki Grant joins The Kite Factory as the agency’s first Director of Search.
Scaling Subscriptions: Why brand advertising is so important
A guide to why brand advertising is pivotal in scaling subscription services and products.
Three trends that will determine whether you reach your audience this summer
A look at how you can reach your audience this summer.
A day with.. Frankie Elton, Senior Investment Executive
Frankie shares her typical day as Senior Investment Executive at TKF.
Is anyone paying attention to a word you’re saying?
Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.
Our formula for a successful subscription launch
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.
From the team: Starting a job during lockdown
Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom.
Our city centres may be fuller sooner than we expect
We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office.
Prices may rise but efficiencies can still be found
As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition?
We may not be locked up (or down), but will all of us leave our cells this summer?
With shops, bars and restaurants back in business, are we finally on the road back to normal?
Unpacking Google’s post-cookie roadmap announcement
Director of Digital Ben Foster shares his thoughts on Google’s latest Chrome update.
Plan for “Disturbances in the Force” this spring
Our advice for performance advertisers as lockdown restrictions begin to ease.
Fireside: Principles & Practices of Fundraising
Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.
TKF awarded TAG Brand Safety Certification
TKF pick up TAG Brand Safety certification, demonstrating our commitment to providing brand safe campaigns for our clients.
The Spotify Audience Network: A New Era for Podcast Advertising
A look at podcast advertising and what the new era means for us as advertisers.
White Claw appoints The Kite Factory as UK media agency
We welcome White Claw to TKF family.
Could Covid-19 have changed our listening habits for good?
How the pandemic has changed our listening habits, and what impact this has for radio.
Will heritage newspaper brands thrive in a post cookie world?
A look at the rising importance of ‘old fashioned’ media owners coming late to the digital party.
What separated the best from the rest in fundraising in 2020?
A look back at fundraising in 2020 and how charities can drive growth this year.
What does Boris’s roadmap mean for UK advertisers?
Our signposts to BoJo’s recovery map and the implications for brands and their media plans.
How can you stop your marketing budget being seen as a cost?
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.
The 2021 generation gap: should we be worried?
Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap.
Unlocking the high-value heartland of legacy givers
A whitepaper on how to tap into the heart land of high-value legacy givers.
Clash of the tech titans: Who’s really in control?
A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.
Is Apple’s ongoing crusade against tracking in consumers’ best interest?
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Events dear boy, events.
Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.
TKF welcomes trio of new clients
We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.
The next 10 years for subscriptions
Strategy Director, Christian Taylor gives his verdict on the subscription market.
Care International appoints The Kite Factory as media agency
Care International appoints TKF as media agency following competitive pitch.
TKF awarded Most Innovative Independent Media Agency
TKF are extremely proud to have been awarded Most Innovative Independent Media Agency.
Consumer report: The Lockdown subscriber
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign
The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.
2020: “Sorry, it’s still not acceptable to air an ad featuring non-white people.”
Senior Digital Account Manage Simi Gill gives her perspective on the Sainsbury’s Christmas ad backlash.
The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign
The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.
The value of Earned Media in UK Vaccine take-up
Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.
Emerging donor trends from a Covid-19 Special Report
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
Reasons to Be Cheerful with James Smith
James Smith shares what keeps him smiling with New Digital Age.
Client spotlight: Chris King, Founder of Birch Community
Our first client spotlight with Chris King, Founder of Birch.
The key to effectiveness: Learnings from IPA Effectiveness Awards 2020
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
TKF and WaterAid pick up Bronze at IPA Effectiveness Awards 2020
The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
What will impending job losses mean for sales this Christmas?
We explore what the impending job losses means for sales this Christmas.
Indie media agencies join forces to launch Land of Independents
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.
Should you invest in media this autumn?
A look and why, how and where you should be investing in media this autumn.
The Kite Factory awarded World Vision UK media brief
International Christian children’s charity World Vision appoints TKF following competitive pitch.
Radio? Ruh Roh…
A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..
TCF 2.0: Just another privacy update or are wider implications pending?
What the latest iteration of the IAB’s transparency and consent framework means for advertisers.
It turns out that we did all read Boris’s letter.
A look at newly released data from JICMail showing just how important mail has been to us the last few months.
TM Lewin’s Tim Patten joins The Kite Factory
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
How shared media can step change your marketing
How Shared Media can step-change your business and make your budget work significantly harder.
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
OOH: Out of the effectiveness comfort zone?
A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands.
Is the time-honoured newsstand finally facing extinction?
Why it might be time for press advertisers to diversify their channel planning this autumn.
Conscious Ad Month: Together we CAN make a difference
Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.
A lesson from Saturday night at the (socially distanced) movies
How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Subscription: The saviour combatting retail revenue decline
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Independents: The heroes of advertising in 2020
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
How Earned Media can supercharge your marketing strategy
Key considerations to give the best chance of success with Earned media.
The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’
The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.
Study reveals five key factors contributing to decline in charitable giving
New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.
Covid-19: Embracing change
A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.
Overcoming barriers to donate
Our proprietary report on the barriers to donation, in partnership with YouGov.
The overlooked demographic: Under 25’s in lockdown
Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.
Why the rules of engagement are more crucial than ever
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
COVID-19: Navigating the new normal in media & beyond
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
Jonathan Leech promoted to Commercial Director
TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering.
Capturing attention & response in a time of media overload
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
TKF maintain CPD Gold and Platinum Accreditation from IPA
The Kite Factory retains CPD Gold and Platinum Accreditation from the IPA.
Testing TV in A Lockdown
How TV can drive short-term business performance and long-term brand growth, even during hardship.
Marketing during COVID-19: It’s not all or nothing
Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis.
International Animal welfare charity Brooke Appoints The Kite Factory
Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
The Kite Factory Names New UK Managing Director in James Smith
TKF promotes Client Service Director James Smith to UK Managing Director.
Outsource for success
How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Leonard Cheshire appoints The Kite Factory to tell Charlie’s story
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
Birch appoints The Kite Factory as media partner
The Kite Factory has been appointed as the media partner for urban escape hotel group, Birch.
RE:Purpose – driving new models of engagement for charities
Addressing the challenges facing traditional giving.
Help your customers live their best lives or be left behind
A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.
What’s hot this week
Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.
#PMA20: The Kite Factory on Winning Best Brand Engagement
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.
Employment lawyers Leigh Day hire The Kite Factory and Wax/On
Employment lawyers Leigh Day hire The Kite Factory and Wax/On
The trust crisis and the sharing solution
Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.
Mindful money: How Triodos are revolutionising finance marketing
Mindful money: How Triodos are revolutionising finance marketing
The Kite Factory wins challenger wealth manager Netwealth
The Kite Factory has been awarded the media business for Netwealth, the wealth management business.
The Kite Factory appoints Colin Smith as Head of Data & Analytics
The Kite Factory appoints agenda21’s Colin Smith as Head of Data & Analytics.
How brands can win at e-gaming
By Emily Smith, Senior Business Executive on the role of brands in one of the biggest new sectors.
Rental start-up Residently appoints The Kite Factory for media brief
Rental start-up Residently appoints The Kite Factory for media brief
WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!
WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!
Ethical banking brand Triodos Bank appoints The Kite Factory
The Kite Factory has won the media planning and buying account for Triodos Bank, the ethical finance brand.
Your guide to the social media Donation Sticker
Your guide to the social media Donation Sticker
Awards success continues apace at TKF!
Coming out in support of Pride marketing
Cannes Lions 2019: Our pick of the winners
Brand Love in the 21st Century: A Guide
Effective Planning: Conquering your own bias
Solving Subscriptions: A consumer study
Solving Subscriptions: What consumers want and need from today’s subscription brands
Performance Marketing Awards winners!
WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards!
MC&C rebrands to The Kite Factory
What’s next for Facebook?
Drum Marketing Awards Winners!
WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards!
Event: Solving Subscriptions
See the highlights from our Solving Subscription event using finding’s from our whitepaper report.
