Articles

11/08/2020

OOH: Out of the effectiveness comfort zone?

Why OOH could be a powerful neighbourhood companion for brands this autumn.

05/08/2020

Is the time-honoured newsstand finally facing extinction?

Why it might be time for press advertisers to diversify their channel planning this autumn.

31/07/2020

Conscious Ad Month: Together we CAN make a difference

Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.

24/07/2020

A lesson from Saturday night at the (socially distanced) movies

How Mitsubishi showed how brands can change opinion and create word of mouth through real-world experience.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

15/07/2020

Subscription: The saviour combatting retail revenue decline

A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

14/07/2020

Independents: The heroes of advertising in 2020

Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

23/06/2020

The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’

The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.