Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.
We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.
Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom.
We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office.
As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition?
Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.
TKF pick up TAG Brand Safety certification, demonstrating our commitment to providing brand safe campaigns for our clients.
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.
Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap.
A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Senior Digital Account Manage Simi Gill gives her perspective on the Sainsbury’s Christmas ad backlash.
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands.
How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.
A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering.
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.
Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.
The Kite Factory has won the media planning and buying account for Triodos Bank, the ethical finance brand.