Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.


2020: Sorry, it’s still not acceptable to air an ad featuring non-white people

Senior Digital Account Manage Simi Gill gives her perspective on the Sainsbury’s Christmas ad backlash.


The value of Earned Media in UK Vaccine take-up

Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.


Emerging donor trends from a Covid-19 Special Report

A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.


Lockdown 2.0: Tracking the seismic waves through the media market

What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.


How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 


Reasons to Be Cheerful with James Smith

James Smith shares what keeps him smiling with New Digital Age.


Client spotlight: Chris King, Founder of Birch Community

Our first client spotlight with Chris King, Founder of Birch.


The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.


TKF and WaterAid pick up Bronze at IPA Effectiveness Awards 2020

The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020.