Articles

20/01/2021

Events dear boy, events.

Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.

13/01/2021

Is anyone paying attention to a word you’re saying?

Actionable insights from Lumen Research’s latest report on measuring consumer attention.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

17/12/2020

The next 10 years for subscriptions

Strategy Director, Christian Taylor gives his verdict on the subscription market.

11/12/2020

Care International appoints The Kite Factory as media agency

Care International appoints TKF as media agency following competitive pitch.

30/11/2020

TKF awarded Most Innovative Independent Media Agency

TKF are extremely proud to have been awarded Most Innovative Independent Media Agency.

25/11/2020

Consumer report: The Lockdown subscriber

Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.

24/11/2020

Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.

20/11/2020

2020: “Sorry, it’s still not acceptable to air an ad featuring non-white people.”

Senior Digital Account Manage Simi Gill gives her perspective on the Sainsbury’s Christmas ad backlash.

12/11/2020

The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign

The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.

11/11/2020

The value of Earned Media in UK Vaccine take-up

Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.

10/11/2020

Emerging donor trends from a Covid-19 Special Report

A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.

04/11/2020

Lockdown 2.0: Tracking the seismic waves through the media market

What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

23/10/2020

Reasons to Be Cheerful with James Smith

James Smith shares what keeps him smiling with New Digital Age.

23/10/2020

Client spotlight: Chris King, Founder of Birch Community

Our first client spotlight with Chris King, Founder of Birch.

21/10/2020

The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.

19/10/2020

TKF and WaterAid pick up Bronze at IPA Effectiveness Awards 2020

The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020.

09/10/2020

How are different audiences feeling about Christmas and what role do brands have to play?

How to make your Christmas marketing a little less “bumpy” and a little more Bublé.

01/10/2020

What will impending job losses mean for sales this Christmas?

We explore what the impending job losses means for sales this Christmas.

29/09/2020

Indie media agencies join forces to launch Land of Independents

The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.

18/09/2020

Should you invest in media this autumn?

A look and why, how and where you should be investing in media this autumn.

09/09/2020

The Kite Factory awarded World Vision UK media brief

International Christian children’s charity World Vision appoints TKF following competitive pitch.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

01/09/2020

It turns out that we did all read Boris’s letter.

A look at newly released data from JICMail showing just how important mail has been to us the last few months.

26/08/2020

TM Lewin’s Tim Patten joins The Kite Factory

TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor

25/08/2020

How shared media can step change your marketing

How Shared Media can step-change your business and make your budget work significantly harder.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

11/08/2020

OOH: Out of the effectiveness comfort zone?

A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands.

05/08/2020

Is the time-honoured newsstand finally facing extinction?

Why it might be time for press advertisers to diversify their channel planning this autumn.

31/07/2020

Conscious Ad Month: Together we CAN make a difference

Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.

24/07/2020

A lesson from Saturday night at the (socially distanced) movies

How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

15/07/2020

Subscription: The saviour combatting retail revenue decline

A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

14/07/2020

Independents: The heroes of advertising in 2020

Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

23/06/2020

The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’

The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.

09/06/2020

Study reveals five key factors contributing to decline in charitable giving

New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.

08/06/2020

Covid-19: Embracing change

A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.

26/05/2020

Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.

21/05/2020

The overlooked demographic: Under 25’s in lockdown

Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.

19/05/2020

Why the rules of engagement are more crucial than ever

Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.

15/05/2020

Effectiveness lessons from BoJo’s boo-boos

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

01/05/2020

Jonathan Leech promoted to Commercial Director

TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering. 

30/04/2020

Capturing attention & response in a time of media overload

What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.

30/04/2020

TKF maintain CPD Gold and Platinum Accreditation from IPA

The Kite Factory retains CPD Gold and Platinum Accreditation from the IPA.

14/04/2020

Testing TV in A Lockdown

How TV can drive short-term business performance and long-term brand growth, even during hardship.

13/04/2020

Marketing during COVID-19: It’s not all or nothing

Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis.

09/04/2020

International Animal welfare charity Brooke Appoints The Kite Factory

Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.  

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

08/04/2020

The Kite Factory Names New UK Managing Director in James Smith

TKF promotes Client Service Director James Smith to UK Managing Director.

02/04/2020

Wood Green appoints The Kite Factory to launch new Legacy Fundraising programme

02/04/2020

Creating growth in the time of Covid-19

Actionable insights for UK media advertisers.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

27/02/2020

Birch appoints The Kite Factory as media partner

The Kite Factory has been appointed as the media partner for urban escape hotel group, Birch.

25/02/2020

RE:Purpose – driving new models of engagement for charities

Addressing the challenges facing traditional giving.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.

24/01/2020

What’s hot this week

Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.

21/01/2020

#PMA20: The Kite Factory on Winning Best Brand Engagement

PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.

07/11/2019

Employment lawyers Leigh Day hire The Kite Factory and Wax/On

Employment lawyers Leigh Day hire The Kite Factory and Wax/On

07/11/2019

The trust crisis and the sharing solution

Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.

25/10/2019

Mindful money: How Triodos are revolutionising finance marketing

Mindful money: How Triodos are revolutionising finance marketing

07/10/2019

The Kite Factory wins challenger wealth manager Netwealth

The Kite Factory has been awarded the media business for Netwealth, the wealth management business.

24/09/2019

The Kite Factory appoints Colin Smith as Head of Data & Analytics

The Kite Factory appoints agenda21’s Colin Smith as Head of Data & Analytics.

29/08/2019

How brands can win at e-gaming

By Emily Smith, Senior Business Executive on the role of brands in one of the biggest new sectors.

22/08/2019

Rental start-up Residently appoints The Kite Factory for media brief

Rental start-up Residently appoints The Kite Factory for media brief

07/08/2019

WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!

WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!

07/08/2019

Ethical banking brand Triodos Bank appoints The Kite Factory

The Kite Factory has won the media planning and buying account for Triodos Bank, the ethical finance brand.

07/08/2019

Your guide to the social media Donation Sticker

Your guide to the social media Donation Sticker

30/07/2019

IAB Gold Standard is gaining momentum

IAB Gold Standard is gaining momentum

24/07/2019

How to Do More with Less:  a guide to digital optimisation

10/07/2019

Planning Masterclass: The Power of Digital Audio

05/07/2019

Awards success continues apace at TKF!

03/07/2019

Coming out in support of Pride marketing

01/07/2019

Advertising must step up and take charge, because no one else is going to

26/06/2019

Cannes Lions 2019: Our pick of the winners

19/06/2019

Revealed: The secret to a successful subscription launch

12/06/2019

Brand Love in the 21st Century: A Guide

11/06/2019

IAB Engage 2019: How to make the best of today’s tech

05/06/2019

Effective Planning: Conquering your own bias

22/05/2019

Game of Thrones may be over, but its impact will live on

21/05/2019

Solving Subscriptions: A consumer study

Solving Subscriptions: What consumers want and need from today’s subscription brands

16/05/2019

With TV advertising, you get what you pay for

09/05/2019

Do you practice environmentally friendly advertising?

01/05/2019

Performance Marketing Awards winners!

WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards!

29/04/2019

Secret to subscription success lies in respecting the data at every single stage

17/04/2019

Email communication is outdated and irrelevant to customers of all ages, finds study

09/04/2019

WaterAid #Untapped shortlisted for the Marketing Society BRAVE Awards!

01/04/2019

Organic food challenger Little Freddie awards media business to The Kite Factory

01/04/2019

MC&C rebrands to The Kite Factory

30/03/2019

What’s next for Facebook?

28/03/2019

Drum Marketing Awards Winners!

WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards!

25/03/2019

Event: Solving Subscriptions

See the highlights from our Solving Subscription event using finding’s from our whitepaper report.

06/03/2019

Are networks set up to do joined-up thinking?

26/02/2019

Latest YouTube Scandal: How can marketers protect their brand?

19/02/2019

TV at the Tipping Point? No chance

15/02/2019

What did you do this year to celebrate National Anti Click-Through Rate Day?

14/02/2019

Politics and brand advertising: Is it time to review protocol?

14/01/2019

Havas’s Rik Moore takes on new Insight, Strategy & Planning role at MC&C Media

09/01/2019

Comic Relief hands strategic media brief to MC&C Media

12/11/2018

Iceland’s ad was never “banned” – but the publicity is no bad thing

25/09/2018

Marketers: Take back control of your data but please, do it properly

30/08/2018

Animal charity Wood Green appoints MC&C Media to drive business growth and engagement

23/08/2018

Lovehoney, the sexual happiness people, appoints MC&C

22/08/2018

MC&C Media extends relationship with trio of clients into international markets

01/08/2018

Poor uptake of the IAB Gold Standard is a sad indictment of our industry

11/06/2018

Ben Foster promoted to agency’s first Director of Digital role

17/05/2018

MC&C Media’s 100% pitch win rate sees Q1 income beat 2017 total

02/04/2018

MC&C awarded £1.3m media account by leading animal healthcare provider, Ceva