A look back at fundraising in 2020 and how charities can drive growth this year.
Our signposts to BoJo’s recovery map and the implications for brands and their media plans.
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.
Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap.
A whitepaper on how to tap into the heart land of high-value legacy givers.
A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.
We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family.
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
Strategy Director, Christian Taylor gives his verdict on the subscription market.
Care International appoints TKF as media agency following competitive pitch.
TKF are extremely proud to have been awarded Most Innovative Independent Media Agency.
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Senior Digital Account Manage Simi Gill gives her perspective on the Sainsbury’s Christmas ad backlash.
The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.
Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
James Smith shares what keeps him smiling with New Digital Age.
Our first client spotlight with Chris King, Founder of Birch.
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020.
We explore what the impending job losses means for sales this Christmas.
A look and why, how and where you should be investing in media this autumn.
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands.
How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.
New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.
A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.
Our proprietary report on the barriers to donation, in partnership with YouGov.
Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering.
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
The Kite Factory retains CPD Gold and Platinum Accreditation from the IPA.
Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis.
Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
TKF promotes Client Service Director James Smith to UK Managing Director.
Actionable insights for UK media advertisers.
Blending art and science to empower digital marketing in a post GDPR world.
The Kite Factory has been appointed as the media partner for urban escape hotel group, Birch.
Addressing the challenges facing traditional giving.
A roundup of TV and news from the past year from our trading experts.
Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.
Employment lawyers Leigh Day hire The Kite Factory and Wax/On
Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.
Mindful money: How Triodos are revolutionising finance marketing
The Kite Factory has been awarded the media business for Netwealth, the wealth management business.
The Kite Factory appoints agenda21’s Colin Smith as Head of Data & Analytics.
By Emily Smith, Senior Business Executive on the role of brands in one of the biggest new sectors.
Rental start-up Residently appoints The Kite Factory for media brief
WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!
The Kite Factory has won the media planning and buying account for Triodos Bank, the ethical finance brand.
Your guide to the social media Donation Sticker
IAB Gold Standard is gaining momentum
Solving Subscriptions: What consumers want and need from today’s subscription brands
WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards!
WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards!
See the highlights from our Solving Subscription event using finding’s from our whitepaper report.