Thoughts Archives » The Kite Factory https://thekitefactorymedia.com/category/thoughts/ We're a media independent Wed, 01 Apr 2026 11:17:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 The Attention Premium: Why Quality Beats Scale in 2026 https://thekitefactorymedia.com/the-attention-premium-why-quality-beats-scale-in-2026/?utm_source=rss&utm_medium=rss&utm_campaign=the-attention-premium-why-quality-beats-scale-in-2026 https://thekitefactorymedia.com/the-attention-premium-why-quality-beats-scale-in-2026/#respond Mon, 09 Mar 2026 11:09:15 +0000 https://thekitefactorymedia.com/?p=11402 Gabby Krite, Managing Partner, explores why attention-not scale -is becoming the new luxury in modern marketing.

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]]> https://thekitefactorymedia.com/the-attention-premium-why-quality-beats-scale-in-2026/feed/ 0 Navigating the DUAA new Soft Opt-In Regulations for Charities: A game changer or business as usual? https://thekitefactorymedia.com/navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual/?utm_source=rss&utm_medium=rss&utm_campaign=navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual https://thekitefactorymedia.com/navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual/#respond Wed, 25 Feb 2026 11:53:40 +0000 https://thekitefactorymedia.com/?p=11404 James Mooney, Head of IT and Data Governance, explores what the DUAA Soft Opt-In could mean for charities and the key considerations to weigh before putting it into practice.

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]]> https://thekitefactorymedia.com/navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual/feed/ 0 Coming together to celebrate Lunar New Year https://thekitefactorymedia.com/coming-together-to-celebrate-lunar-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=coming-together-to-celebrate-lunar-new-year https://thekitefactorymedia.com/coming-together-to-celebrate-lunar-new-year/#respond Tue, 17 Feb 2026 11:05:23 +0000 https://thekitefactorymedia.com/?p=11383 Our Inclusion & Belonging Committee brought the agency together to celebrate Lunar New Year.

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]]> https://thekitefactorymedia.com/coming-together-to-celebrate-lunar-new-year/feed/ 0 Why a ‘bad January’ isn’t the full story for travel brands https://thekitefactorymedia.com/why-a-bad-january-isnt-the-full-story-for-travel-brands/?utm_source=rss&utm_medium=rss&utm_campaign=why-a-bad-january-isnt-the-full-story-for-travel-brands https://thekitefactorymedia.com/why-a-bad-january-isnt-the-full-story-for-travel-brands/#respond Tue, 03 Feb 2026 14:23:22 +0000 https://thekitefactorymedia.com/?p=11391 Kyle Seeley Co-CEO, examines what January performance really reveals about audience mix, trust and timing in travel marketing.

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]]> https://thekitefactorymedia.com/why-a-bad-january-isnt-the-full-story-for-travel-brands/feed/ 0 What’s on the watchlist for 2026 https://thekitefactorymedia.com/watchlist-2026-av/?utm_source=rss&utm_medium=rss&utm_campaign=watchlist-2026-av https://thekitefactorymedia.com/watchlist-2026-av/#respond Tue, 20 Jan 2026 16:54:32 +0000 https://thekitefactorymedia.com/?p=11334 Our guide of the biggest and best shows and movies you can watch, stream or see in cinema in 2026.

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]]> https://thekitefactorymedia.com/watchlist-2026-av/feed/ 0 AV trends ahead in 2026: Consolidation and Collaboration https://thekitefactorymedia.com/looking-ahead-to-2026-consolidation-and-collaboration/?utm_source=rss&utm_medium=rss&utm_campaign=looking-ahead-to-2026-consolidation-and-collaboration https://thekitefactorymedia.com/looking-ahead-to-2026-consolidation-and-collaboration/#respond Tue, 20 Jan 2026 16:53:57 +0000 https://thekitefactorymedia.com/?p=11328 Two key themes will dominate the AV discourse in 2026: consolidation and collaboration

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]]> https://thekitefactorymedia.com/looking-ahead-to-2026-consolidation-and-collaboration/feed/ 0 The rise of addressable TV https://thekitefactorymedia.com/the-rise-of-addressable-tv/?utm_source=rss&utm_medium=rss&utm_campaign=the-rise-of-addressable-tv https://thekitefactorymedia.com/the-rise-of-addressable-tv/#respond Tue, 20 Jan 2026 16:53:16 +0000 https://thekitefactorymedia.com/?p=11324 Strengthening linear TV by addressable targeting and smart, craft-led planning is what will drive effectiveness for brands in 2026.

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]]> https://thekitefactorymedia.com/the-rise-of-addressable-tv/feed/ 0 How challenger brands can evolve without losing their edge https://thekitefactorymedia.com/how-challenger-brands-can-evolve-without-losing-their-edge/?utm_source=rss&utm_medium=rss&utm_campaign=how-challenger-brands-can-evolve-without-losing-their-edge https://thekitefactorymedia.com/how-challenger-brands-can-evolve-without-losing-their-edge/#respond Wed, 03 Dec 2025 10:41:31 +0000 https://thekitefactorymedia.com/?p=11277 Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.

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]]> https://thekitefactorymedia.com/how-challenger-brands-can-evolve-without-losing-their-edge/feed/ 0 Turning Loyalty Into Sales: Using Retailer Data to Power Paid Social https://thekitefactorymedia.com/turning-loyalty-into-sales-using-retailer-data-to-power-paid-social/?utm_source=rss&utm_medium=rss&utm_campaign=turning-loyalty-into-sales-using-retailer-data-to-power-paid-social https://thekitefactorymedia.com/turning-loyalty-into-sales-using-retailer-data-to-power-paid-social/#respond Mon, 17 Nov 2025 11:48:13 +0000 https://thekitefactorymedia.com/?p=11268 Digital Account Director Camilla Hay dives into how retailer first-party data is transforming paid social.

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]]> https://thekitefactorymedia.com/turning-loyalty-into-sales-using-retailer-data-to-power-paid-social/feed/ 0 Advertising Unlocked: Empowering the Next Wave of Industry Talent https://thekitefactorymedia.com/advertising-unlocked-empowering-the-next-wave-of-industry-talent/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-unlocked-empowering-the-next-wave-of-industry-talent https://thekitefactorymedia.com/advertising-unlocked-empowering-the-next-wave-of-industry-talent/#respond Wed, 12 Nov 2025 09:50:05 +0000 https://thekitefactorymedia.com/?p=11259 Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.

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