26/07/2023

Job specification

Client Account Executive

Who we are

We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.

We’re the free-thinking media agency for brands with big plans. We enhance reach, reputation, and revenue by giving every client the best in Heart, Art and Science, which means going the extra mile to understand their world and collaborating to create market-leading strategies, anchored in intelligent data. And because we’re independent, we enjoy the freedom to work with clients we love, in ways that work best for both of us. Because great relationships drive better results.

We’re a team of creative thinkers, professional doers and clever data people, all obsessed with delivering measurable outcomes. With a team of over 90 media specialists and growing, The Kite Factory has seen exponential growth, celebrated award-winning work, and welcomed multiple new clients in recent years, including WhiteClaw, Crisis, Skin+Me, Anthony Nolan and Sekonda. We are also proud to be ranked as one of Campaign’s Best Places to Work, as well as holding IPA Platinum status for our dedication to learning and development.

What we are looking for

We’re looking for someone who is inquisitive, proactive and isn’t afraid to question conventional wisdom, in a word, brave. In fact, we encourage asking why, both within the agency and to our clients with a view to innovate and create better and effective work. The art of craft media planning supercharged with insight, storytelling using data and sound measurement is core to the role and the agency.

Your role

We have a diverse client portfolio at The Kite Factory and you will be working on a mixture of leading not-for-profit and B2C advertisers. The account executive will report directly into the senior account executive / account manager with a view to support them and the team in strategic and analytical thinking to bring together successful media plans for our clients.

As well as having a hand in creating the media plan, the account executive will also lead on the analysis and reporting on client results accurately and encouraged to have a point of view on how to continue to drive success. Accuracy in financial tracking and reporting will also fall to the account executive, liaising with relevant people within the finance team.

Your day to day will consist of:

  • Build an understanding of your client’s marketing operation.
  • Contribute to media plans and accountability for financial management of media budgets.
  • Manage client reporting, collating data across teams and / or media platforms.
  • Working with the senior executive & account manager to create meaningful post campaign reviews that include relevant insights and key learnings for the client.
  • Help lead strategic thinking for your clients business.
  • Help the team to interrogate client briefs to ensure a high-quality response
  • Create and foster media owner relationships

Essential Skills and Attitudes

  • A supporter and contributor to company initiatives – get involved!
  • Good communication skills
  • Strong attention to detail and numerical ability
  • Energetic, determined and proactive
  • Fostering good team dynamic and team spirit across the agency

Systems and Tools

We would expect a good level of Excel and PowerPoint expertise and it would be an advantage if you have experience using any of the below. If you don’t, we’ll get you there!

  • DDS
  • Mediatel
  • TGI / Touchpoints (IMS)
  • AdDynamix / Ad Intel
  • YouGov
  • Google Analytics

Our culture

We’re immensely proud of the culture at The Kite Factory. We run quarterly pulse surveys to create a feedback loop and constantly evolve the way we run the agency. All voices are heard and listened to, and we’ve worked hard to build and live by our values, which are: Think Freely, Aim Higher, Stay Smart, Get Involved and Win Together.

Our biggest asset is our people and the rapport they build with each other. To cement those relationships and create a supportive and inclusive culture we have several committees anyone can join including Social, Diversity & Inclusion and Environmental Impact.

What’s in it for you

As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a huge focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.

Inclusivity and belonging 

At The Kite Factory, we welcome applications from all walks of life including those who are under-represented in our industry. We’re committed to creating a diverse and inclusive place to work where everyone feels they can belong and celebrate each other’s differences. It’s so important to us that all voices are heard and listened to so that we can truly create an inclusive place to work where our teams can thrive.

Please get in touch with our People Team to apply.