16/05/2022

Job specification

Digital Planner Buyer

Platform Split: 60% Social – 20% Search – 20% Display

The Kite Factory mission statement is to take brands ​to new heights ​using heart, art ​and science​. We are the free-thinking media agency for brands with big plans.

Our digital proposition focusses on effectiveness driven by talent, data and technology. Digital specialists sit in the heart of our client hubs, helping solve business challenges through the art of audience engagement and data driven science to drive optimal campaign performance.

We are an independent performance agency with £15m of annual digital billings. In the last 18 months we have won 11 new digital clients, 10 industry awards and are one of the few agencies to make no redundancies as a result of Covid. In fact our digital headcount has grown 70%!

The Role

You will report into a Digital Account Manager within a digital team led by the Head of Digital Operations, Gabby Krite, working across paid search, paid social and display within the digital department. As such, you will take full ownership of the day to day campaign build, optimisation and management across paid search and paid social. You will support the DAD with managing the full digital strategy, which involves liaising with our programmatic team, as well as various media partners on planning and developing their respective channels.

You will be very hands on in paid search and paid social, building the campaigns, copywriting, optimising and developing them. You will be responsible for delivering the account/channel targets and growth. You will take full ownership of all digital tagging, trafficking and tracking for all channels for your accounts, as well as the digital reporting, monthly financing and invoicing.

This role is also client-facing, taking ownership of the digital parts of the weekly calls, monthly meetings, and day to day emails and requests. Additionally, we work very closely with our Client Services team, who are the central point of client management across all channels. You will work with the Client Services Team on your accounts to ensure we are delighting clients and continually developing our accounts and strategies, as well as integrating with wider marketing efforts.

We place a strong focus on training and development at The Kite Factory, as such we ensure all our team have a personalised development plan with clear objectives, which are reviewed and refreshed every 6 months. We provide ongoing on the job training, knowledge share sessions, department hops, external training (IAB, IPA, NABs) and partner training (Google, Facebook etc).

We produce all reporting using FlightDeck powered by Adverity technology which shows performance for all digital channels versus KPIs. We are media owner and technology agnostic but we do have core partners for different channels and measurement requirements. Our transparent model means we can plan the optimum blend of self-serve and managed service executions on all media plans.

There will be opportunities to sell additional services to existing clients and get involved in new business RFPs and pitches. You will work closely with client teams to identify opportunities and tailor proposals for clients, essentially you will be a team player and contribute to the wider agency’s development. We require someone who has the passion, drive and tenacity to make a difference.

Experience

The Must Haves

  • 3-4 years relevant performance campaign experience
  • Hands-on experience in Google Ads and Facebook
  • Hands-on experience with tagging
  • Analytical skills – Extracting insights from data
  • Microsoft office skills, including Excel and Powerpoint
  • Client-facing skills

The Nice-to Haves

  • Independent agency experience
  • Hands-on experience with audience and competitor tools such as YouGov
  • Hands-on experience with finance tools such as Prisma
  • Hands-on experience with bid management software

Key Skills

  • Attention to detail & business acumen
  • Communication skills (written and verbal)
  • Ability to work well under pressure & multi task
  • Proactive, entrepreneurial & problem-solving
  • Adaptability, flexibility & can-do attitude

The Kite Factory Benefits

Important Stuff:

  • 25 days holiday as standard rising in increments to a maximum of 30 days after 5 years’ service
  • Interest free season ticket loan
  • Contributory pension scheme
  • Free private health insurance
  • Life assurance

Worth Having:

  • Flexible working hours – talk to us about it
  • Free eye test
  • Access to Bippit, an all-in-one financial wellbeing platform, which includes unlimited 1:1 coaching from a finance professional.
  • Hybrid working policy
  • Social events to include 2 half day events in the summer and Christmas, monthly pay day drinks, quarterly staff quiz – all organised through our social committee.

Pretty Cool:

  • Birthday lie in – start work at 11:00
  • 4pm finish on a Friday
  • Christmas half day shopping
  • Breakfast and fruit throughout the week

Please get in touch with Rochelle, our HR assistant to apply.