06/03/2023

Job specification

Programmatic Executive

What we are looking for

We’re looking for candidates that want to push the boundaries with clients, whilst still being able to deliver excellent results. You should also be able to strike the balance between analytical thinking and creative thinking. Collaboration between teams and with clients is also key to success here. We expect people to take initiative and drive things forward for their team and clients.

 Your role

You will report into John Downs (Senior Programmatic Account Manager) and Jack Shearman (Programmatic Planner Buyer) within the programmatic team, working across all of our self-serve DSPs including DV360, Zeta, Quantcast, Adform and Amazon AAP. We also access specialist inventory and data integrations via these DSPs.

You will work very closely with the digital team who undertake all the media planning to make recommendations for potential tech partners, targeting, buying strategies, data partners and creative requirements. Once the plan is signed off by the client you will build the campaigns in the DSPs including the creations an implementation of tags, trafficking of creative and budget allocation by tactic. After going live your role will be to optimise the campaigns to the brief KPIs constantly testing new tactics and redistributing budget to maximise performance.

You will also provide content for client presentations on campaign performance, key learnings, potential next steps and innovation. You will work with the Client Services Team on your accounts to ensure we are delighting clients and continually developing our accounts and strategies, as well as integrating with wider marketing efforts.

As a channel specialist after your training and onboarding you will have exposure to clients via email, conference calls and meetings. There is also a department remit around spend tracking, keeping the wider team informed of new opportunities and building rapport with our key technology partners.

You will use insight tools for audience and market research and liaise with various partners on planning and developing tactics. You will be responsible for delivering the campaign targets and growth whilst ensuring quality control at all times.

We track all activity using the Google Stack and apply KPI frameworks based on engagement funnels for most clients including brand uplift studies, website dwell time & content engagement as well as the more traditional metrics such as ROI & CPA.

We place a strong focus on training and development at The Kite Factory, as such we ensure all our team have a personalised development plan with clear objectives, which are reviewed and refreshed every 6 months. We provide ongoing on the job training, knowledge share sessions, department hops, external training (IAB, IPA, NABs) and partner training (Google, Squared etc). We are IPA CPD platinum accredited – only 1% of UK agencies have this.

You will work closely with client teams to identify opportunities and tailor proposals for clients, essentially you will be a team player and contribute to the wider agency’s development. We require someone who has the passion, drive and tenacity to make a difference.

Example of recent programmatic client work:

Skills and experience

The Must Haves 

  • A personal interest in programmatic media and buying
  • Work experience (Not necessarily in media but something with transferable skills)
  • A track record of analytical skills – Extracting insights from data
  • Microsoft office skills (Excel and PowerPoint)

Key Skills

  • Fast learner with a strong work ethic
  • Attention to detail & conscientiousness
  • Communication skills (written and verbal)
  • Ability to work well under pressure & multi-task
  • Proactive & problem-solving attitude
  • Adaptable and flexible approach to work

Our culture

We’re immensely proud of the culture at The Kite Factory. We run quarterly pulse surveys to create a feedback loop and constantly evolve the way we run the agency. All voices are heard and listened to, and we’ve worked hard to build and live by our values, which are: Think Freely, Aim Higher, Stay Smart, Get Involved and Win Together

Our biggest asset is our people and the rapport they build with each other. To cement those relationships and create a supportive and inclusive culture we have several committees anyone can join including Social, Diversity & Inclusion and Environmental Impact.

What’s in it for you

As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a huge focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.

Inclusivity and belonging 

At The Kite Factory, we welcome applications from all walks of life including those who are under-represented in our industry. We’re committed to creating a diverse and inclusive place to work where everyone feels they can belong and celebrate each other’s differences. It’s so important to us that all voices are heard and listened to so that we can truly create an inclusive place to work where our teams can thrive.

Please get in touch with Rochelle, our People Assistant to apply.