01/05/2022

Job specification

Senior Digital Account Executive

Key Channels: Social, Display & Search 

The Role

You will report into a Planner Buyer within the digital team. The role will involve working across Paid Search, Paid Social and Programmatic media channels with the main focus being Facebook and Google AdWords.

After on the job training and with ongoing support you will take full ownership of the day to day campaign builds, optimisations and management across paid search and paid social. You will be very hands on in paid search and paid social, building keyword lists, defining audience targeting, and copywriting. You will undertake the implementation of all digital tagging, trafficking and tracking for all channels for your accounts, as well as the digital reporting.

The role supports the Planner Buyer with managing the full digital strategy. You will use insight tools for audience and market research and liaise with various media partners on planning and developing tactics. Alongside the Planner Buyer, you will be responsible for delivering the account/channel targets and growth whilst ensuring quality control at all times.

As a digital specialist you will have exposure to clients via email, conference calls and meetings. We have a working framework including a digital handbook which includes daily campaign monitoring, weekly campaign optimisations and monthly finance processes. All reporting is created using FlightDeck our online reporting system which you will be response for updating and maintaining on a weekly basis.

We place a strong focus on training and development at The Kite Factory, as such we ensure all our team have a personalised development plan with clear objectives, which are reviewed and refreshed every 6 months. We have an internal trainings programme across a range of hard and soft skills, and we provide opportunities to attend external training with our core partners.

There will be the opportunity to sell additional services to existing clients and get involved in new business pitches. You will work closely with client teams to identify opportunities and tailor proposals for clients, essentially you will be a team player and contribute to the wider agency’s development. We require someone who has the passion, drive and tenacity to make a difference.

Experience Required

  • A selection of Facebook blueprint and Google Skillshop courses
  • 1-2 years relevant performance campaign experience
  • Hands-on experience in Google Ads and Facebook
  • Analytical skills – Extracting insights from data
  • Microsoft office skills, including Excel and Powerpoint

Nice-to-haves

  • Independent agency experience
  • Hands-on experience in a campaign management tool (ideally Google stack)
  • Hands-on experience with finance tools such as MediaOcean or Prisma
  • Hands-on experience with tagging and trafficking (ideally Google stack)
  • Client-facing skills

Key Skills

  • Numerical competency with attention to detail & conscientiousness
  • Communication skills (written and verbal)
  • Ability to work well under pressure & multi-task
  • Attention to detail & business acumen
  • Proactive, entrepreneurial & problem-solving
  • Adaptability, flexibility & can-do attitude

The Kite Factory Benefits

Important Stuff:

  • 23 days holiday as standard rising in increments to a maximum of 30 days after 5 years’ service
  • Interest free season ticket loan
  • Contributory pension scheme
  • Free private health insurance
  • Life assurance

Worth Having:

  • Flexible working hours – talk to us about it
  • Free eye test
  • Access to Bippit, an all-in-one financial wellbeing platform, which includes unlimited 1:1 coaching from a finance professional.
  • Hybrid working policy
  • Social events to include 2 half day events in the summer and Christmas, monthly pay day drinks, quarterly staff quiz – all organised through our social committee.

Pretty Cool:

  • Birthday lie in – start work at 11:00
  • 4pm finish on a Friday
  • Christmas half day shopping
  • Breakfast and fruit throughout the week

Please get in touch with Rochelle, our HR assistant to apply.