Job specification

Senior Media Analytics Executive

Who we are

We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.

We’re the free-thinking media agency for brands with big plans. We enhance reach, reputation, and revenue by giving every client the best in Heart, Art and Science, which means going the extra mile to understand their world and collaborating to create market-leading strategies, anchored in intelligent data. And because we’re independent, we enjoy the freedom to work with clients we love, in ways that work best for both of us. Because great relationships drive better results.

We’re a team of creative thinkers, professional doers and clever data people, all obsessed with delivering measurable outcomes. With a team of over 90 media specialists and growing, The Kite Factory has seen exponential growth, celebrated award-winning work, and welcomed multiple new clients in recent years, including WhiteClaw, Crisis, Skin+Me, Anthony Nolan and Sekonda. We are also proud to be ranked as one of Campaign’s Best Places to Work, as well as holding IPA Platinum status for our dedication to learning and development.

What we are looking for

We have rolled out a new reporting and insight engine which we call FlightDeck based upon Adverity technology. This delivers online interactive dashboards for all our clients to replace labour-intensive excel based reporting and fresh daily insights.

The Senior Media Analytics Executive reports to the Media Analytics Manager and works closely with all teams across the agency to support data operations within the Kite Factory. You will form part of the Data Team as we evolve FlightDeck beyond a reporting platform into an insight engine that sits at the heart of everything we do for clients.

Your role

After on the job training from the Media Analytics Manager and Data Operations Lead, you will take full ownership of configuring newly launched campaigns within our systems. You will also get hands on in building out data sources to bring additional data into FlightDeck, particularly TV and other above the line channels.

As part of maintaining and troubleshooting our reporting solution you will:

  • Building client dashboards for delivering insights to our media teams
  • Bring in data feeds using API connectors, FTP, email, etc.
  • Execute simple data transformations using coding scripts
  • Quality control incoming data sources
  • Troubleshoot data issues
  • Liaise with internal teams to make sure process is adhered to and users are trained up

We place a strong focus on training and development at The Kite Factory, as such we ensure all our team have a personalised development plan with clear objectives, which is reviewed and refreshed every 6 months. You will have the opportunity to build upon your data and coding skills to help the Data Team expand the range, depth and sophistication of FlightDeck, helping on data engineering, automation, econometrics and machine learning projects.

We have an internal training programme across a range of hard and soft skills, and we provide opportunities to attend external training with our core partners.

You will work closely with our client teams to add functionality and insight that delivers value to our existing clients, plus have the chance to get involved in new business pitches. You will be a team player and contribute to the wider agency’s development, and we are looking for someone who has the passion, drive and tenacity to make a difference.

Skills and experience


  • Analytics background, likely from a mathematics or science degree or similar
  • Ideally 2+ years’ experience in the media industry with knowledge of digital media platforms
  • Alternatively experience in industry managing data at volume and writing code to perform data tasks.

‘Must Have’ Technical Skills

  • Hands on experience using media insight/ planning tools
  • Ability to design slick client facing reporting dashboards using data visualisation tools to tell clear and concise stories with data.
  • Advanced knowledge of Microsoft Office (especially Excel)
  • Intermediate coding experience – either Python or R..
  • Numerical competency with attention to detail & conscientiousness

Key Soft Skills

  • Proactive & problem-solving
  • Fast learner with a strong work ethic
  • Communication skills – written and verbal
  • Ability to work well under pressure & multi-task
  • Adaptability, flexibility & can-do attitude

Our culture

We’re immensely proud of the culture at The Kite Factory. We run quarterly pulse surveys to create a feedback loop and constantly evolve the way we run the agency. All voices are heard and listened to, and we’ve worked hard to build and live by our values, which are: Think Freely, Aim Higher, Stay Smart, Get Involved and Win Together.

Our biggest asset is our people and the rapport they build with each other. To cement those relationships and create a supportive and inclusive culture we have several committees anyone can join including Social, Diversity & Inclusion and Environmental Impact.

What’s in it for you

As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a huge focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.

Inclusivity and belonging 

At The Kite Factory, we welcome applications from all walks of life including those who are under-represented in our industry. We’re committed to creating a diverse and inclusive place to work where everyone feels they can belong and celebrate each other’s differences. It’s so important to us that all voices are heard and listened to so that we can truly create an inclusive place to work where our teams can thrive.

Please get in touch with our People Team to apply.