02/05/2022

Job specification

Senior Strategist

The strategy team have five areas of focus:

  • Client Strategy – Ensuring all our clients have a clear strategy and appropriate support in broader strategic thinking to help drive their business forward.
  • New Business – The strategy team play a key component in all our agency pitching, which is crucial to agency growth.
  • Trends/Best Practice – Ensuring that we stay on top of relevant developments in market and broader culture, and relay these to both clients and our agency colleagues to enable them to make appropriate decisions.
  • Insight – we help clients get closer to their consumer using quantitative and qualitative research. We think creatively to find the answer and ensure the customer is at the centre of strategy and planning.
  • Consultancy – We are responsible for delivering strategic consultancy projects to help clients make the most of their marketing, galvanize internal stakeholders, and leverage every available touchpoint for maximum success.

Given our growth, we have an opportunity to grow our Strategy team, hence this brief.

The Role

This senior strategist role will report directly into the Head Of Planning and will be a key component of the strategy team from day one.

We have a diverse client portfolio at The Kite Factory and you will be working on a mixture of leading not-for-profit and commercial advertisers, as well as feeding into the different areas of team focus as outlined above.

We want you to think strategically to help define the challenges we will work with our clients to solve, identify the insights to help us get to the answers, and then craft strategies that will lead to media planning actions.

You will be capable of being the main day-to-day strategic lead on accounts and have the experience and skills to be the lead strategist on new business pitches.

Given the requirement for the Strategy Team to proactively lead on external thought pieces, award entries and new business outreach, you will be a confident writer.

We believe that everyone can learn and build on their skills wherever they are in their careers, and, once in role, we will work with you to help build your skillset and develop your career with us.

You will feel an integral part of the business, as the role will require you to work collaboratively across both the agency, and with clients’ internal teams.

Experience Required

  • Worked in Communications Strategy departments (or equivalent) before.
  • Existing experience of circa 5-7 years in the industry is where this role is pitched.
  • Previous new business and pitching experience is essential
  • We are really interested in learning more about you as an individual and what skills you can bring to the team.

Key Skills

  • Confident with clients, and good at building relationships
  • Strong writing skills
  • Curiosity and an interest in diverse viewpoints and sources.
  • Good communication and presentation skills.
  • Strong attention to detail and numerical ability.

Systems and Tools  

We would expect a good level of Excel and PowerPoint expertise and it would be an advantage if you have experience using any of the following;

  • TGI / Touchpoints (IMS)
  • AdDynamix / Ad Intel
  • YouGov
  • Google Analytics
  • Social listening tools (e.g. Netbase Quid)

The Kite Factory Benefits

Important Stuff:

  • 25 days holiday as standard rising in increments to a maximum of 30 days after 5 years’ service
  • Interest free season ticket loan
  • Contributory pension scheme
  • Free private health insurance
  • Life assurance

Worth Having:

  • Flexible working hours – talk to us about it
  • Free eye test
  • Access to Bippit, an all-in-one financial wellbeing platform, which includes unlimited 1:1 coaching from a finance professional.
  • Hybrid working policy
  • Social events to include 2 half day events in the summer and Christmas, monthly pay day drinks, quarterly staff quiz – all organised through our social committee.

Pretty Cool:

  • Birthday lie in – start work at 11:00
  • 4pm finish on a Friday
  • Christmas half day shopping
  • Breakfast and fruit throughout the week

Please get in touch with Rochelle, our HR assistant to apply.