David Lloyd Leisure
David Lloyd Leisure
Using insight driven creative to increase brand consideration for Europe’s largest and fastest growing premium health club
Using an MVP approach to campaign testing from audience to creative strategy, we isolated David Lloyd’s key growth audience segment of ‘Prosperous Families’ (high income parents with children in the club catchment areas) and together with Facebook’s Creative Shop, ran a ‘Creative Hack’ to produce eye-catching mobile-first video assets to use in place of static imagery to really grab attention and drive a response.
By using existing assets and adding simple motion we were able to create eye-catching video without necessitating the budgets required for full-scale video production, turning the brand’s direct response creative into a mobile-first, immersive experience.
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85%
More enquiries
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9%
Brand awareness
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60%
Decrease in CPE