AI Archives » The Kite Factory https://thekitefactorymedia.com/tag/ai/ We're a media independent Mon, 28 Jul 2025 11:37:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 How AI is revolutionising the art of shameless product placement https://thekitefactorymedia.com/how-ai-is-revolutionising-the-art-of-shameless-product-placement/?utm_source=rss&utm_medium=rss&utm_campaign=how-ai-is-revolutionising-the-art-of-shameless-product-placement https://thekitefactorymedia.com/how-ai-is-revolutionising-the-art-of-shameless-product-placement/#respond Mon, 28 Jul 2025 11:37:18 +0000 https://thekitefactorymedia.com/?p=10899 Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.

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]]> https://thekitefactorymedia.com/how-ai-is-revolutionising-the-art-of-shameless-product-placement/feed/ 0 Why the Human Touch Still Matters to an AI-Driven Media https://thekitefactorymedia.com/why-the-human-touch-still-matters-to-an-ai-driven-media/?utm_source=rss&utm_medium=rss&utm_campaign=why-the-human-touch-still-matters-to-an-ai-driven-media https://thekitefactorymedia.com/why-the-human-touch-still-matters-to-an-ai-driven-media/#respond Fri, 11 Jul 2025 10:22:32 +0000 https://thekitefactorymedia.com/?p=10732 Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.

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]]> https://thekitefactorymedia.com/why-the-human-touch-still-matters-to-an-ai-driven-media/feed/ 0 Why Geographic Data is More Useful Than Ever: A Planner’s Manifesto for the AI Age https://thekitefactorymedia.com/why-geographic-data-is-more-useful-than-ever-a-planners-manifesto-for-the-ai-age/?utm_source=rss&utm_medium=rss&utm_campaign=why-geographic-data-is-more-useful-than-ever-a-planners-manifesto-for-the-ai-age https://thekitefactorymedia.com/why-geographic-data-is-more-useful-than-ever-a-planners-manifesto-for-the-ai-age/#respond Wed, 02 Jul 2025 11:18:39 +0000 https://thekitefactorymedia.com/?p=10680 Data and Insight Director, John Clarvis, explores how geographic intelligence is shifting media planning from cookie-based optimisation to context-driven strategies that create meaningful connections.

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]]> https://thekitefactorymedia.com/why-geographic-data-is-more-useful-than-ever-a-planners-manifesto-for-the-ai-age/feed/ 0 Helping Charities embrace AI to their advantage   https://thekitefactorymedia.com/helping-charities-embrace-ai-to-their-advantage/?utm_source=rss&utm_medium=rss&utm_campaign=helping-charities-embrace-ai-to-their-advantage https://thekitefactorymedia.com/helping-charities-embrace-ai-to-their-advantage/#respond Mon, 19 May 2025 16:54:41 +0000 https://thekitefactorymedia.com/?p=10530 Head of Operations Gabby Krite shares how charities can responsibly adopt AI to enhance their operations and create meaningful connections with donors.

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]]> https://thekitefactorymedia.com/helping-charities-embrace-ai-to-their-advantage/feed/ 0 When Ads Get Too Personal: What Black Mirror Teaches Us About the Ethics of Personalisation in Digital Media https://thekitefactorymedia.com/when-ads-get-too-personal-what-black-mirror-teaches-us-about-the-ethics-of-personalisation-in-digital-media/?utm_source=rss&utm_medium=rss&utm_campaign=when-ads-get-too-personal-what-black-mirror-teaches-us-about-the-ethics-of-personalisation-in-digital-media https://thekitefactorymedia.com/when-ads-get-too-personal-what-black-mirror-teaches-us-about-the-ethics-of-personalisation-in-digital-media/#respond Mon, 12 May 2025 15:30:06 +0000 https://thekitefactorymedia.com/?p=10479 Head of Digital Simi Gill explores the rise of ad personalisation, driven by AI and first-party data, and the ethical challenges that come with it.

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]]> https://thekitefactorymedia.com/when-ads-get-too-personal-what-black-mirror-teaches-us-about-the-ethics-of-personalisation-in-digital-media/feed/ 0 Creative versioning in the AI era: Where craft meets code https://thekitefactorymedia.com/creative-versioning-in-the-ai-era-craft-meets-code/?utm_source=rss&utm_medium=rss&utm_campaign=creative-versioning-in-the-ai-era-craft-meets-code https://thekitefactorymedia.com/creative-versioning-in-the-ai-era-craft-meets-code/#respond Tue, 11 Mar 2025 16:34:08 +0000 https://thekitefactorymedia.com/?p=10245 CDO Ben Foster shares why embracing agile workflows and smart versioning is essential to unlocking AI’s full potential — without losing the creative craft that makes content truly compelling.

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