Brand Strategy Archives » The Kite Factory https://thekitefactorymedia.com/tag/brand-strategy/ We're a media independent Thu, 14 Nov 2024 16:43:04 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Generational bracketing risks blinding us to nuances of audiences https://thekitefactorymedia.com/generational-bracketing-risks-blinding-us-to-nuances-of-audiences/?utm_source=rss&utm_medium=rss&utm_campaign=generational-bracketing-risks-blinding-us-to-nuances-of-audiences https://thekitefactorymedia.com/generational-bracketing-risks-blinding-us-to-nuances-of-audiences/#respond Wed, 13 Nov 2024 16:41:50 +0000 https://thekitefactorymedia.com/?p=9953 Senior Strategist Lydia Martin examines the shift in generational marketing, urging brands to move from age-based targeting to intergenerational strategies.

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