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	<title>campaign Archives &#187; The Kite Factory</title>
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		<title>TKF and ZSL bring underwater penguins to the streets of Central London</title>
		<link>https://thekitefactorymedia.com/zsl-brings-underwater-penguins-to-the-streets-of-central-london/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=zsl-brings-underwater-penguins-to-the-streets-of-central-london</link>
					<comments>https://thekitefactorymedia.com/zsl-brings-underwater-penguins-to-the-streets-of-central-london/#respond</comments>
		
		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Fri, 26 Jul 2024 11:38:44 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Client campaign]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[OOH campaign]]></category>
		<category><![CDATA[Outernet]]></category>
		<category><![CDATA[ZSL]]></category>
		<guid isPermaLink="false">https://thekitefactorymedia.com/?p=9566</guid>

					<description><![CDATA[<p>We're so proud to see the launch of ZSL's brilliant 'Feel the Wonder' OOH-led campaign.</p>
<p>The post <a href="https://thekitefactorymedia.com/zsl-brings-underwater-penguins-to-the-streets-of-central-london/">TKF and ZSL bring underwater penguins to the streets of Central London</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/zsl-brings-underwater-penguins-to-the-streets-of-central-london/">TKF and ZSL bring underwater penguins to the streets of Central London</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></content:encoded>
					
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		<title>From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness</title>
		<link>https://thekitefactorymedia.com/from-fragmented-to-cohesive-unifying-creative-media-content-and-experience-for-optimal-campaign-effectiveness/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=from-fragmented-to-cohesive-unifying-creative-media-content-and-experience-for-optimal-campaign-effectiveness</link>
					<comments>https://thekitefactorymedia.com/from-fragmented-to-cohesive-unifying-creative-media-content-and-experience-for-optimal-campaign-effectiveness/#respond</comments>
		
		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Fri, 26 May 2023 13:11:54 +0000</pubDate>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<guid isPermaLink="false">https://thekitefactorymedia.com/?p=8390</guid>

					<description><![CDATA[<p>MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness</p>
<p>The post <a href="https://thekitefactorymedia.com/from-fragmented-to-cohesive-unifying-creative-media-content-and-experience-for-optimal-campaign-effectiveness/">From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/from-fragmented-to-cohesive-unifying-creative-media-content-and-experience-for-optimal-campaign-effectiveness/">From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></content:encoded>
					
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		<title>We need to get real about &#8216;art vs science&#8217; in digital media</title>
		<link>https://thekitefactorymedia.com/we-need-to-get-real-about-art-vs-science-in-digital-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=we-need-to-get-real-about-art-vs-science-in-digital-media</link>
					<comments>https://thekitefactorymedia.com/we-need-to-get-real-about-art-vs-science-in-digital-media/#respond</comments>
		
		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Fri, 09 Jul 2021 09:52:27 +0000</pubDate>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[automations]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[media]]></category>
		<guid isPermaLink="false">https://thekitefactorymedia.com/?p=4976</guid>

					<description><![CDATA[<p>Direct of Search Niki Grant talks all things digital media via Mediatel.</p>
<p>The post <a href="https://thekitefactorymedia.com/we-need-to-get-real-about-art-vs-science-in-digital-media/">We need to get real about &#8216;art vs science&#8217; in digital media</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/we-need-to-get-real-about-art-vs-science-in-digital-media/">We need to get real about &#8216;art vs science&#8217; in digital media</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>Why % of marketing spend just doesn&#8217;t work for Search</title>
		<link>https://thekitefactorymedia.com/why-of-marketing-spend-just-doesnt-work-for-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-of-marketing-spend-just-doesnt-work-for-search</link>
					<comments>https://thekitefactorymedia.com/why-of-marketing-spend-just-doesnt-work-for-search/#respond</comments>
		
		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Tue, 29 Jun 2021 13:24:05 +0000</pubDate>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[search]]></category>
		<guid isPermaLink="false">https://thekitefactorymedia.com/?p=4965</guid>

					<description><![CDATA[<p>Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn't work for Search.</p>
<p>The post <a href="https://thekitefactorymedia.com/why-of-marketing-spend-just-doesnt-work-for-search/">Why % of marketing spend just doesn&#8217;t work for Search</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/why-of-marketing-spend-just-doesnt-work-for-search/">Why % of marketing spend just doesn&#8217;t work for Search</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></content:encoded>
					
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