digital marketing Archives » The Kite Factory https://thekitefactorymedia.com/tag/digital-marketing/ We're a media independent Wed, 11 Jun 2025 13:57:43 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Two Years on in The Third Age of Effectiveness: Proving Digital’s Role in Long-Term Brand Building  https://thekitefactorymedia.com/two-years-on-in-the-third-age-of-effectiveness-proving-digitals-role-in-long-term-brand-building/?utm_source=rss&utm_medium=rss&utm_campaign=two-years-on-in-the-third-age-of-effectiveness-proving-digitals-role-in-long-term-brand-building https://thekitefactorymedia.com/two-years-on-in-the-third-age-of-effectiveness-proving-digitals-role-in-long-term-brand-building/#respond Wed, 11 Jun 2025 13:50:02 +0000 https://thekitefactorymedia.com/?p=10607 Digital Business Director, Mohini Lakhani, explores how digital’s role has evolved from quick conversions to long-term brand building.

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]]> https://thekitefactorymedia.com/two-years-on-in-the-third-age-of-effectiveness-proving-digitals-role-in-long-term-brand-building/feed/ 0 Cookieless series: #1 Transitioning through transformation https://thekitefactorymedia.com/transitioning-through-a-cookieless-transformation/?utm_source=rss&utm_medium=rss&utm_campaign=transitioning-through-a-cookieless-transformation https://thekitefactorymedia.com/transitioning-through-a-cookieless-transformation/#respond Thu, 29 Feb 2024 09:55:50 +0000 https://thekitefactorymedia.com/?p=9046 Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.

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]]> https://thekitefactorymedia.com/transitioning-through-a-cookieless-transformation/feed/ 0 Navigating peak periods of the year with a Prioritisation Framework  https://thekitefactorymedia.com/navigating-peak-periods-of-the-year-with-a-prioritisation-framework/?utm_source=rss&utm_medium=rss&utm_campaign=navigating-peak-periods-of-the-year-with-a-prioritisation-framework https://thekitefactorymedia.com/navigating-peak-periods-of-the-year-with-a-prioritisation-framework/#respond Tue, 17 Oct 2023 14:45:11 +0000 https://thekitefactorymedia.com/?p=8837 Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.

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]]> https://thekitefactorymedia.com/navigating-peak-periods-of-the-year-with-a-prioritisation-framework/feed/ 0 How can we balance sustainability with performance across our media buying? https://thekitefactorymedia.com/how-can-we-balance-sustainability-with-performance-across-our-media-buying/?utm_source=rss&utm_medium=rss&utm_campaign=how-can-we-balance-sustainability-with-performance-across-our-media-buying https://thekitefactorymedia.com/how-can-we-balance-sustainability-with-performance-across-our-media-buying/#respond Mon, 09 Oct 2023 10:44:05 +0000 https://thekitefactorymedia.com/?p=8813 Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.

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]]> https://thekitefactorymedia.com/how-can-we-balance-sustainability-with-performance-across-our-media-buying/feed/ 0 The complexity of balancing social responsibility with digital marketing goals https://thekitefactorymedia.com/the-complexity-of-balancing-social-responsibility-with-digital-marketing-goals/?utm_source=rss&utm_medium=rss&utm_campaign=the-complexity-of-balancing-social-responsibility-with-digital-marketing-goals https://thekitefactorymedia.com/the-complexity-of-balancing-social-responsibility-with-digital-marketing-goals/#respond Mon, 02 Oct 2023 11:38:39 +0000 https://thekitefactorymedia.com/?p=8788 Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.

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]]> https://thekitefactorymedia.com/the-complexity-of-balancing-social-responsibility-with-digital-marketing-goals/feed/ 0 What does Meta’s violation mean for social media marketing? https://thekitefactorymedia.com/what-does-metas-data-rule-break-mean-for-social-media-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-does-metas-data-rule-break-mean-for-social-media-marketing https://thekitefactorymedia.com/what-does-metas-data-rule-break-mean-for-social-media-marketing/#respond Wed, 11 Jan 2023 15:55:37 +0000 https://thekitefactorymedia.com/?p=7295 Digital Account Director Simi Gill shares an insight into Meta's recent data violation and how this impacts social media marketing.

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]]> https://thekitefactorymedia.com/what-does-metas-data-rule-break-mean-for-social-media-marketing/feed/ 0 Spotify Wrapped: a genius marketing campaign https://thekitefactorymedia.com/spotify-wrapped-a-genius-marketing-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=spotify-wrapped-a-genius-marketing-campaign https://thekitefactorymedia.com/spotify-wrapped-a-genius-marketing-campaign/#respond Thu, 15 Dec 2022 11:31:08 +0000 https://thekitefactorymedia.com/?p=7275 Digital Account Manager Naomi Linturn explores Spotify's genius annual marketing campaign, as it reaps the glory of being the talk of the town.

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]]> https://thekitefactorymedia.com/spotify-wrapped-a-genius-marketing-campaign/feed/ 0 Factory Setting: Expanding your career from single to multispecialism https://thekitefactorymedia.com/factory-setting-expanding-your-career-from-single-to-multispecialism/?utm_source=rss&utm_medium=rss&utm_campaign=factory-setting-expanding-your-career-from-single-to-multispecialism https://thekitefactorymedia.com/factory-setting-expanding-your-career-from-single-to-multispecialism/#respond Tue, 13 Dec 2022 10:33:00 +0000 https://thekitefactorymedia.com/?p=7261 In the next instalment of Factory Settings, Digital Account Manager Naomi Linturn looks at how to expand your career from single to multispecialism.

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]]> https://thekitefactorymedia.com/factory-setting-expanding-your-career-from-single-to-multispecialism/feed/ 0 The state of data privacy in the UK https://thekitefactorymedia.com/the-state-of-data-privacy-in-the-uk/?utm_source=rss&utm_medium=rss&utm_campaign=the-state-of-data-privacy-in-the-uk https://thekitefactorymedia.com/the-state-of-data-privacy-in-the-uk/#respond Mon, 12 Dec 2022 10:54:27 +0000 https://thekitefactorymedia.com/?p=7266 This week, Head of Digital Operations Gabby Krite shares what data privacy currently looks like in the UK.

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]]> https://thekitefactorymedia.com/the-state-of-data-privacy-in-the-uk/feed/ 0 Factory Settings: Leveraging your own psychological power to grow in digital https://thekitefactorymedia.com/factory-settings-leveraging-your-own-psychological-power-to-grow-in-digital/?utm_source=rss&utm_medium=rss&utm_campaign=factory-settings-leveraging-your-own-psychological-power-to-grow-in-digital https://thekitefactorymedia.com/factory-settings-leveraging-your-own-psychological-power-to-grow-in-digital/#respond Mon, 28 Nov 2022 15:59:44 +0000 https://thekitefactorymedia.com/?p=7217 In the next instalment of Factory Settings, Senior Digital Account Manager Mohini Lakhani looks at the role of psychology in digital career success.

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