digital Archives » The Kite Factory https://thekitefactorymedia.com/tag/digital/ We're a media independent Wed, 01 Apr 2026 11:17:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Launching a new chapter for Breast Cancer Now https://thekitefactorymedia.com/launching-a-new-chapter-for-breast-cancer-now/?utm_source=rss&utm_medium=rss&utm_campaign=launching-a-new-chapter-for-breast-cancer-now https://thekitefactorymedia.com/launching-a-new-chapter-for-breast-cancer-now/#respond Tue, 24 Mar 2026 21:08:00 +0000 https://thekitefactorymedia.com/?p=11424 We’re proud to support the launch of a new brand and campaign for our client partner Breast Cancer Now.

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]]> https://thekitefactorymedia.com/launching-a-new-chapter-for-breast-cancer-now/feed/ 0 The Attention Premium: Why Quality Beats Scale in 2026 https://thekitefactorymedia.com/the-attention-premium-why-quality-beats-scale-in-2026/?utm_source=rss&utm_medium=rss&utm_campaign=the-attention-premium-why-quality-beats-scale-in-2026 https://thekitefactorymedia.com/the-attention-premium-why-quality-beats-scale-in-2026/#respond Mon, 09 Mar 2026 11:09:15 +0000 https://thekitefactorymedia.com/?p=11402 Gabby Krite, Managing Partner, explores why attention-not scale -is becoming the new luxury in modern marketing.

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]]> https://thekitefactorymedia.com/the-attention-premium-why-quality-beats-scale-in-2026/feed/ 0 Navigating the DUAA new Soft Opt-In Regulations for Charities: A game changer or business as usual? https://thekitefactorymedia.com/navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual/?utm_source=rss&utm_medium=rss&utm_campaign=navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual https://thekitefactorymedia.com/navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual/#respond Wed, 25 Feb 2026 11:53:40 +0000 https://thekitefactorymedia.com/?p=11404 James Mooney, Head of IT and Data Governance, explores what the DUAA Soft Opt-In could mean for charities and the key considerations to weigh before putting it into practice.

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]]> https://thekitefactorymedia.com/navigating-the-duaa-new-soft-opt-in-regulations-for-charities-a-game-changer-or-business-as-usual/feed/ 0 Coming together to celebrate Lunar New Year https://thekitefactorymedia.com/coming-together-to-celebrate-lunar-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=coming-together-to-celebrate-lunar-new-year https://thekitefactorymedia.com/coming-together-to-celebrate-lunar-new-year/#respond Tue, 17 Feb 2026 11:05:23 +0000 https://thekitefactorymedia.com/?p=11383 Our Inclusion & Belonging Committee brought the agency together to celebrate Lunar New Year.

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]]> https://thekitefactorymedia.com/coming-together-to-celebrate-lunar-new-year/feed/ 0 Why a ‘bad January’ isn’t the full story for travel brands https://thekitefactorymedia.com/why-a-bad-january-isnt-the-full-story-for-travel-brands/?utm_source=rss&utm_medium=rss&utm_campaign=why-a-bad-january-isnt-the-full-story-for-travel-brands https://thekitefactorymedia.com/why-a-bad-january-isnt-the-full-story-for-travel-brands/#respond Tue, 03 Feb 2026 14:23:22 +0000 https://thekitefactorymedia.com/?p=11391 Kyle Seeley Co-CEO, examines what January performance really reveals about audience mix, trust and timing in travel marketing.

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]]> https://thekitefactorymedia.com/why-a-bad-january-isnt-the-full-story-for-travel-brands/feed/ 0 The Kite Factory recognised as an All In Champion https://thekitefactorymedia.com/the-kite-factory-recognised-as-an-all-in-champion/?utm_source=rss&utm_medium=rss&utm_campaign=the-kite-factory-recognised-as-an-all-in-champion https://thekitefactorymedia.com/the-kite-factory-recognised-as-an-all-in-champion/#respond Mon, 26 Jan 2026 12:56:56 +0000 https://thekitefactorymedia.com/?p=11349 We’ve been recognised as an All In Champion, marking our commitment to building a more inclusive industry.

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]]> https://thekitefactorymedia.com/the-kite-factory-recognised-as-an-all-in-champion/feed/ 0 MedExpress picks The Kite Factory for first UK media brief https://thekitefactorymedia.com/medexpress-picks-the-kite-factory-for-first-uk-media-brief/?utm_source=rss&utm_medium=rss&utm_campaign=medexpress-picks-the-kite-factory-for-first-uk-media-brief https://thekitefactorymedia.com/medexpress-picks-the-kite-factory-for-first-uk-media-brief/#respond Fri, 05 Dec 2025 08:49:19 +0000 https://thekitefactorymedia.com/?p=11282 We’re excited to share that online pharmacy MedExpress has appointed us as its first UK media planning and buying agency.

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]]> https://thekitefactorymedia.com/medexpress-picks-the-kite-factory-for-first-uk-media-brief/feed/ 0 How challenger brands can evolve without losing their edge https://thekitefactorymedia.com/how-challenger-brands-can-evolve-without-losing-their-edge/?utm_source=rss&utm_medium=rss&utm_campaign=how-challenger-brands-can-evolve-without-losing-their-edge https://thekitefactorymedia.com/how-challenger-brands-can-evolve-without-losing-their-edge/#respond Wed, 03 Dec 2025 10:41:31 +0000 https://thekitefactorymedia.com/?p=11277 Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.

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]]> https://thekitefactorymedia.com/how-challenger-brands-can-evolve-without-losing-their-edge/feed/ 0 Advertising Unlocked: Empowering the Next Wave of Industry Talent https://thekitefactorymedia.com/advertising-unlocked-empowering-the-next-wave-of-industry-talent/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-unlocked-empowering-the-next-wave-of-industry-talent https://thekitefactorymedia.com/advertising-unlocked-empowering-the-next-wave-of-industry-talent/#respond Wed, 12 Nov 2025 09:50:05 +0000 https://thekitefactorymedia.com/?p=11259 Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.

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]]> https://thekitefactorymedia.com/advertising-unlocked-empowering-the-next-wave-of-industry-talent/feed/ 0 UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration https://thekitefactorymedia.com/uk-holidaymakers-defy-cost-of-living-squeeze-and-trust-tv-over-tiktok-for-travel-inspiration/?utm_source=rss&utm_medium=rss&utm_campaign=uk-holidaymakers-defy-cost-of-living-squeeze-and-trust-tv-over-tiktok-for-travel-inspiration https://thekitefactorymedia.com/uk-holidaymakers-defy-cost-of-living-squeeze-and-trust-tv-over-tiktok-for-travel-inspiration/#respond Sat, 25 Oct 2025 15:06:12 +0000 https://thekitefactorymedia.com/?p=11182 Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.

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