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	<title>performance planning Archives &#187; The Kite Factory</title>
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		<title>Performance planning: testing roadmaps and frameworks</title>
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		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Tue, 28 Jun 2022 15:51:00 +0000</pubDate>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cost per acquisition]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[performance planning]]></category>
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					<description><![CDATA[<p>Head of Search, Niki Grant's latest instalment in her Performance Planning series for Mediatel.</p>
<p>The post <a href="https://thekitefactorymedia.com/performance-planning-testing-roadmaps-and-frameworks/">Performance planning: testing roadmaps and frameworks</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/performance-planning-testing-roadmaps-and-frameworks/">Performance planning: testing roadmaps and frameworks</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
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		<title>Performance planning: what you need to know about cost per acquisition</title>
		<link>https://thekitefactorymedia.com/performance-planning-what-you-need-to-know-about-cost-per-acquisition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=performance-planning-what-you-need-to-know-about-cost-per-acquisition</link>
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		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Fri, 29 Apr 2022 08:50:00 +0000</pubDate>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cost per acquisition]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[performance planning]]></category>
		<guid isPermaLink="false">https://thekitefactorymedia.com/?p=6401</guid>

					<description><![CDATA[<p>Head of Search, Niki Grant's latest instalment in her Performance Planning series for Mediatel.</p>
<p>The post <a href="https://thekitefactorymedia.com/performance-planning-what-you-need-to-know-about-cost-per-acquisition/">Performance planning: what you need to know about cost per acquisition</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/performance-planning-what-you-need-to-know-about-cost-per-acquisition/">Performance planning: what you need to know about cost per acquisition</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
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		<title>Performance planning: avoiding &#8216;analysis paralysis&#8217;</title>
		<link>https://thekitefactorymedia.com/performance-planning-avoiding-analysis-paralysis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=performance-planning-avoiding-analysis-paralysis</link>
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		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Fri, 25 Feb 2022 14:23:28 +0000</pubDate>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[performance planning]]></category>
		<category><![CDATA[the kite factory]]></category>
		<guid isPermaLink="false">https://thekitefactorymedia.com/?p=5991</guid>

					<description><![CDATA[<p>In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.</p>
<p>The post <a href="https://thekitefactorymedia.com/performance-planning-avoiding-analysis-paralysis/">Performance planning: avoiding &#8216;analysis paralysis&#8217;</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/performance-planning-avoiding-analysis-paralysis/">Performance planning: avoiding &#8216;analysis paralysis&#8217;</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
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		<title>Performance planning for 2022: a new series</title>
		<link>https://thekitefactorymedia.com/performance-planning-for-2022-a-new-series/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=performance-planning-for-2022-a-new-series</link>
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		<dc:creator><![CDATA[kitefactoryadmin]]></dc:creator>
		<pubDate>Fri, 28 Jan 2022 10:17:12 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[budget optimisation]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[performance planning]]></category>
		<guid isPermaLink="false">https://thekitefactorymedia.com/?p=5634</guid>

					<description><![CDATA[<p>In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.</p>
<p>The post <a href="https://thekitefactorymedia.com/performance-planning-for-2022-a-new-series/">Performance planning for 2022: a new series</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://thekitefactorymedia.com/performance-planning-for-2022-a-new-series/">Performance planning for 2022: a new series</a> appeared first on <a href="https://thekitefactorymedia.com">The Kite Factory</a>.</p>
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