programmatic Archives » The Kite Factory https://thekitefactorymedia.com/tag/programmatic/ We're a media independent Tue, 21 Oct 2025 17:41:04 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 The Omnichannel Opportunity: Shaping the Future of Programmatic   https://thekitefactorymedia.com/the-omnichannel-opportunity-shaping-the-future-of-programmatic/?utm_source=rss&utm_medium=rss&utm_campaign=the-omnichannel-opportunity-shaping-the-future-of-programmatic https://thekitefactorymedia.com/the-omnichannel-opportunity-shaping-the-future-of-programmatic/#respond Fri, 17 Oct 2025 10:59:11 +0000 https://thekitefactorymedia.com/?p=11097 Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.

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]]> https://thekitefactorymedia.com/the-omnichannel-opportunity-shaping-the-future-of-programmatic/feed/ 0 White Claw launches ‘Refreshment Like No Other’ summer OOH campaign https://thekitefactorymedia.com/white-claw-launches-refreshment-like-no-other-summer-ooh-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=white-claw-launches-refreshment-like-no-other-summer-ooh-campaign https://thekitefactorymedia.com/white-claw-launches-refreshment-like-no-other-summer-ooh-campaign/#respond Thu, 30 May 2024 14:26:50 +0000 https://thekitefactorymedia.com/?p=9338 We're thrilled to see the launch of White Claw's summer OOH campaign!

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]]> https://thekitefactorymedia.com/white-claw-launches-refreshment-like-no-other-summer-ooh-campaign/feed/ 0 Debunking five myths of programmatic buying https://thekitefactorymedia.com/debunking-five-myths-of-programmatic-buying-of-traditional-channels/?utm_source=rss&utm_medium=rss&utm_campaign=debunking-five-myths-of-programmatic-buying-of-traditional-channels https://thekitefactorymedia.com/debunking-five-myths-of-programmatic-buying-of-traditional-channels/#respond Tue, 14 May 2024 13:07:20 +0000 https://thekitefactorymedia.com/?p=9262 Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.

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]]> https://thekitefactorymedia.com/debunking-five-myths-of-programmatic-buying-of-traditional-channels/feed/ 0 Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising  https://thekitefactorymedia.com/navigating-the-mfa-minefield-avoiding-clickbait-sites-in-programmatic-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=navigating-the-mfa-minefield-avoiding-clickbait-sites-in-programmatic-advertising https://thekitefactorymedia.com/navigating-the-mfa-minefield-avoiding-clickbait-sites-in-programmatic-advertising/#respond Tue, 07 May 2024 13:51:14 +0000 https://thekitefactorymedia.com/?p=9242 Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.

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]]> https://thekitefactorymedia.com/navigating-the-mfa-minefield-avoiding-clickbait-sites-in-programmatic-advertising/feed/ 0 The plagiarism predicament: Unravelling YouTube’s content crisis  https://thekitefactorymedia.com/the-plagiarism-predicament-unravelling-youtubes-content-crisis/?utm_source=rss&utm_medium=rss&utm_campaign=the-plagiarism-predicament-unravelling-youtubes-content-crisis https://thekitefactorymedia.com/the-plagiarism-predicament-unravelling-youtubes-content-crisis/#respond Mon, 22 Apr 2024 10:49:58 +0000 https://thekitefactorymedia.com/?p=9188 Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.

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]]> https://thekitefactorymedia.com/the-plagiarism-predicament-unravelling-youtubes-content-crisis/feed/ 0 Why programmatic buying isn’t the end for traditional advertising methods https://thekitefactorymedia.com/why-programmatic-buying-isnt-the-end-for-traditional-advertising-methods/?utm_source=rss&utm_medium=rss&utm_campaign=why-programmatic-buying-isnt-the-end-for-traditional-advertising-methods https://thekitefactorymedia.com/why-programmatic-buying-isnt-the-end-for-traditional-advertising-methods/#respond Wed, 05 Apr 2023 11:32:23 +0000 https://thekitefactorymedia.com/?p=8235 MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

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]]> https://thekitefactorymedia.com/why-programmatic-buying-isnt-the-end-for-traditional-advertising-methods/feed/ 0 The cookieless and programmatic landscape – where are we? https://thekitefactorymedia.com/the-cookieless-and-programmatic-landscape-where-are-we/?utm_source=rss&utm_medium=rss&utm_campaign=the-cookieless-and-programmatic-landscape-where-are-we https://thekitefactorymedia.com/the-cookieless-and-programmatic-landscape-where-are-we/#respond Wed, 11 May 2022 09:14:12 +0000 https://thekitefactorymedia.com/?p=6390 This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

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]]> https://thekitefactorymedia.com/the-cookieless-and-programmatic-landscape-where-are-we/feed/ 0 Why the IAB Gold accreditation is becoming increasingly crucial for advertisers https://thekitefactorymedia.com/why-the-iab-gold-accreditation-is-becoming-increasingly-crucial-for-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=why-the-iab-gold-accreditation-is-becoming-increasingly-crucial-for-advertisers https://thekitefactorymedia.com/why-the-iab-gold-accreditation-is-becoming-increasingly-crucial-for-advertisers/#respond Thu, 27 Jan 2022 10:55:24 +0000 https://thekitefactorymedia.com/?p=5577 A look at the increasing importance of being IAB accredited as advertisers.

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]]> https://thekitefactorymedia.com/why-the-iab-gold-accreditation-is-becoming-increasingly-crucial-for-advertisers/feed/ 0 Programmatic display: From villain to local hero? https://thekitefactorymedia.com/programmatic-display-villain-to-local-hero/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-display-villain-to-local-hero https://thekitefactorymedia.com/programmatic-display-villain-to-local-hero/#respond Wed, 08 Jul 2020 10:19:51 +0000 https://thekitefactorymedia.com/?p=3117 As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

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