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What we do

We craft highly creative media solutions that deliver measurable results. Ideas rooted in rigour. We work with clients and partners to drive efficiency of marketing spend across the entire consumer journey. Testing the wind as we go to ensure our ideas go the distance.

We’ve also cultivated an international network of agencies who share our ethos and capabilities to deliver our strategies for clients in over 70 countries.

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INSIGHT

The best ideas are anchored in a true understanding of human behaviour

We unlock insights in clients’ data to inspire ideas that engage existing customers and new ones. From how to communicate, to channel selection and frequency, creative platform and mechanics. We’re also an Experian partner, which means we feed valuable insights directly into targeting and reporting models.

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STRATEGY

As business partners, clients value our expertise beyond media

We consult on everything from audience strategy, ideation and innovation sessions to customer experience workshops and wider organisational support. We share our idea creation process with clients and partners to challenge each other to think better, bigger and braver. Ideas that deliver.

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Business Modelling

We identify, understand and scope business opportunities

Using mathematical, statistical and scientific techniques we help clients understand the commercial opportunity of an idea. Using market leading tools we model expected business outcomes to give clients confidence in their growth strategies.

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Comms Planning & buying

This is where our ideas take flight.

Our planning process and transparent approach to media negotiations delivers the most effective ideas for each individual client challenge. And it doesn’t stop there. Our agility means we learn and optimise on the go, with insights and recommendations applied in real time. Our buying strategies are developed in close collaboration with all of our clients and are always in their best interests.

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Effectiveness

An idea is only as good as its impact

Our heritage in performance driving media means we are experts in marketing evaluation. From marketing mix modelling to channel attribution, we have a measurement solution for every brief. We never invest clients’ money without proving its effectiveness.

THE KITE FACTORY

Who we are