Who we are


Who we are

We are The Kite Factory.

We are a leading independent performance media planning & buying agency who create ideas that deliver. Our award-winning ideas come from our people. People who are switched on to the world and focused on thinking creatively. Our people are the reason our clients love and stay with us. Bright people that care, generating brilliant ideas that deliver. And because we are independent, our people are free to create the right thing for each client, every time.


What we do

The business of ideas.

Our ideas aren’t airy fairy. They balance creativity with pragmatism. We create media solutions that are anchored in human insight and answer our clients’ business needs. Our heritage in performance media planning & buying means we have a natural drive to deliver business outcomes. It’s in our DNA.


Why we're different

Our desire to deliver drives everything we do.

Anyone can have a big idea. But at The Kite Factory we create ideas that really work. That’s because we obsess over actionable insight and have organised ourselves to cultivate the best research, the richest analysis to drive the most creative thinking. Insight is everything.


How we do it

We’re not your run of the mill agency.

Our people truly care about doing a great job for our clients. And we don’t mean that in a lip-service way. We believe good ideas come from everyone. From front of house to finance, we live and breathe our values to be boldly curious, to surprise and to be proactive. Collectively we generate excellent thinking and create ideas that make a difference using real world insights.

Client Service Director

James Smith

Head of Business Management

Caroline Dolan

Head of Strategy

Rik Moore

Marketing Director

Emily Underhill

Director of Investment

Jonathan Leech

HR & Development Manager

Alice McKeown

Director of Digital

Ben Foster

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