Who we are


Who we are

Hello. We are The Kite Factory.

We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we’re independent, we have the freedom to create the right idea for each client, every time.


What we do

Ideas that deliver.

Ideas are nice, but until you can prove they work they’re about as useful as a chocolate tea pot. Our heritage in performance media planning & buying means we have a natural drive to deliver measurable outcomes. We obsess over actionable insight and create bespoke media solutions that deliver against our clients’ business challenges.


How we do it

Our brilliant people.

Our people truly care about going above and beyond for our clients. We also believe good ideas come from everyone. From front of house to finance, we live and breathe our values to be boldly curious, to surprise and to be proactive. Collectively we generate excellent thinking and create ideas that make a difference.



Say hello to our leadership team.

We take great pride in the diverse personalities, perspectives and passions that make up The Kite Factory. Our leadership team are committed to providing an inclusive, agile and exciting environment for our brilliant people.

Managing Director

James Smith

Head of Business Management

Caroline Dolan

Head of Strategy

Rik Moore

Marketing Director

Emily Underhill

Commercial Director

Jonathan Leech

HR & Development Manager

Alice McKeown

Director of Digital

Ben Foster

Our Instagram

Lest We Forget 🌹Loving @marshandparsons poignant work in honour of #ArmisticeDay today. ...

Congratulations to @birchcommunity on being named @thetimes Hotel of the Year 2020! We’re immensely proud and thrilled to see Birch’s proposition receive the accolade it deserves. 🎉🥳 ...

The promotions keep on coming! 🤩 Huge congrats to this wonderful bunch on your well deserved promotions this week. Virtual Friday clinks all round! 🥳🥂👏🏼🎉 ...

For the first time in several decades, we’ve come together to bring you #TheLandOfIndependents: A collaborative independent media agency campaign from 17 of the best agencies around! Find out more at landofindependents.com ...

Say hello

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