Reports Archives » The Kite Factory https://thekitefactorymedia.com/category/reports/ We're a media independent Wed, 29 Oct 2025 17:24:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Travel, Trust & TV: Seizing the opportunity in an evolving market https://thekitefactorymedia.com/travel-trust-tv-seizing-the-opportunity-in-an-evolving-market/?utm_source=rss&utm_medium=rss&utm_campaign=travel-trust-tv-seizing-the-opportunity-in-an-evolving-market https://thekitefactorymedia.com/travel-trust-tv-seizing-the-opportunity-in-an-evolving-market/#respond Wed, 22 Oct 2025 08:21:00 +0000 https://thekitefactorymedia.com/?p=11100 Our latest consumer report explores how travel brands can navigate an evolving market, uncovering the complex interplay of consumer behaviour, trust, and media fragmentation.

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]]> https://thekitefactorymedia.com/travel-trust-tv-seizing-the-opportunity-in-an-evolving-market/feed/ 0 The Gen Alpha Playbook: Insights and strategies for the new consumer frontier https://thekitefactorymedia.com/the-gen-alpha-playbook-insights-and-strategies-for-the-new-consumer-frontier/?utm_source=rss&utm_medium=rss&utm_campaign=the-gen-alpha-playbook-insights-and-strategies-for-the-new-consumer-frontier https://thekitefactorymedia.com/the-gen-alpha-playbook-insights-and-strategies-for-the-new-consumer-frontier/#respond Mon, 24 Feb 2025 09:24:41 +0000 https://thekitefactorymedia.com/?p=10156 Our latest consumer report exploring the emotional drivers that define Generation Alpha, uncovering the six key needs of the first fully digital-native, socially conscious generation, redefining brand engagement.

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]]> https://thekitefactorymedia.com/the-gen-alpha-playbook-insights-and-strategies-for-the-new-consumer-frontier/feed/ 0 Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience https://thekitefactorymedia.com/midlife-revolution-exploring-the-untapped-advertising-potential-of-a-misrepresented-audience/?utm_source=rss&utm_medium=rss&utm_campaign=midlife-revolution-exploring-the-untapped-advertising-potential-of-a-misrepresented-audience https://thekitefactorymedia.com/midlife-revolution-exploring-the-untapped-advertising-potential-of-a-misrepresented-audience/#respond Thu, 18 Jul 2024 11:00:00 +0000 https://thekitefactorymedia.com/?p=9490 Our latest whitepaper report exploring how brands can captivate midlife women.

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]]> https://thekitefactorymedia.com/midlife-revolution-exploring-the-untapped-advertising-potential-of-a-misrepresented-audience/feed/ 0 Decoding Integration: Mastering the Art of Messaging Alignment https://thekitefactorymedia.com/decoding-integration-mastering-the-art-of-messaging-alignment/?utm_source=rss&utm_medium=rss&utm_campaign=decoding-integration-mastering-the-art-of-messaging-alignment https://thekitefactorymedia.com/decoding-integration-mastering-the-art-of-messaging-alignment/#respond Tue, 09 Apr 2024 13:07:14 +0000 https://thekitefactorymedia.com/?p=9153 Our latest whitepaper report exploring the potential of integration.

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]]> https://thekitefactorymedia.com/decoding-integration-mastering-the-art-of-messaging-alignment/feed/ 0 Older, wiser, richer and disengaged https://thekitefactorymedia.com/older-wiser-richer-and-disengaged/?utm_source=rss&utm_medium=rss&utm_campaign=older-wiser-richer-and-disengaged https://thekitefactorymedia.com/older-wiser-richer-and-disengaged/#respond Mon, 10 Jul 2023 14:39:13 +0000 https://thekitefactorymedia.com/?p=8496 Our latest consumer report exploring advertising's forgotten generations.

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]]> https://thekitefactorymedia.com/older-wiser-richer-and-disengaged/feed/ 0 The DTC Recession Playbook https://thekitefactorymedia.com/the-dtc-recession-playbook/?utm_source=rss&utm_medium=rss&utm_campaign=the-dtc-recession-playbook https://thekitefactorymedia.com/the-dtc-recession-playbook/#respond Tue, 22 Nov 2022 18:04:19 +0000 https://thekitefactorymedia.com/?p=7202 Our playbook on the opportunities for DTC brands looking to prioritise profitability and prepare for growth as consumer confidence returns.

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]]> https://thekitefactorymedia.com/the-dtc-recession-playbook/feed/ 0 How to find growth in the Regular Giving model https://thekitefactorymedia.com/how-to-find-growth-in-the-regular-giving-model/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-find-growth-in-the-regular-giving-model https://thekitefactorymedia.com/how-to-find-growth-in-the-regular-giving-model/#respond Thu, 20 Oct 2022 12:51:26 +0000 https://thekitefactorymedia.com/?p=7030 Our latest insight report on how to secure and win share of the regular giving market.

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]]> https://thekitefactorymedia.com/how-to-find-growth-in-the-regular-giving-model/feed/ 0 Five ways brands can thrive in the age of Search automation​ https://thekitefactorymedia.com/5-ways-brands-can-thrive-in-the-age-of-search-automation/?utm_source=rss&utm_medium=rss&utm_campaign=5-ways-brands-can-thrive-in-the-age-of-search-automation https://thekitefactorymedia.com/5-ways-brands-can-thrive-in-the-age-of-search-automation/#respond Thu, 18 Aug 2022 13:43:49 +0000 https://thekitefactorymedia.com/?p=6829 Actionable insights and our top tips on embracing and utilising Search automation to your advantage.

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]]> https://thekitefactorymedia.com/5-ways-brands-can-thrive-in-the-age-of-search-automation/feed/ 0 Making Market Segmentation Accessible https://thekitefactorymedia.com/making-market-segmentation-accessible/?utm_source=rss&utm_medium=rss&utm_campaign=making-market-segmentation-accessible https://thekitefactorymedia.com/making-market-segmentation-accessible/#respond Wed, 10 Aug 2022 10:14:44 +0000 https://thekitefactorymedia.com/?p=6771 An overview of our lightweight, robust, and customizable segmentation solution to empower your marketing decisions.

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]]> https://thekitefactorymedia.com/making-market-segmentation-accessible/feed/ 0 Navigating the ‘Cost of Giving’ crisis https://thekitefactorymedia.com/navigating-the-cost-of-giving-crisis/?utm_source=rss&utm_medium=rss&utm_campaign=navigating-the-cost-of-giving-crisis https://thekitefactorymedia.com/navigating-the-cost-of-giving-crisis/#respond Tue, 07 Jun 2022 12:07:10 +0000 https://thekitefactorymedia.com/?p=6539 Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.

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