audience Archives » The Kite Factory https://thekitefactorymedia.com/tag/audience/ We're a media independent Tue, 30 Jul 2024 11:08:18 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Why heavy metal fans might be the most receptive audience to your ad https://thekitefactorymedia.com/why-heavy-metal-fans-might-be-the-most-receptive-audience-to-your-ad/?utm_source=rss&utm_medium=rss&utm_campaign=why-heavy-metal-fans-might-be-the-most-receptive-audience-to-your-ad https://thekitefactorymedia.com/why-heavy-metal-fans-might-be-the-most-receptive-audience-to-your-ad/#respond Tue, 30 Jul 2024 11:07:28 +0000 https://thekitefactorymedia.com/?p=9558 Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.

The post Why heavy metal fans might be the most receptive audience to your ad appeared first on The Kite Factory.

]]> The post Why heavy metal fans might be the most receptive audience to your ad appeared first on The Kite Factory.

]]> https://thekitefactorymedia.com/why-heavy-metal-fans-might-be-the-most-receptive-audience-to-your-ad/feed/ 0 Customer Moods, Mindsets and Mental Capacity https://thekitefactorymedia.com/customer-moods-mindsets-and-mental-capacity/?utm_source=rss&utm_medium=rss&utm_campaign=customer-moods-mindsets-and-mental-capacity https://thekitefactorymedia.com/customer-moods-mindsets-and-mental-capacity/#respond Wed, 14 Jul 2021 15:22:36 +0000 https://thekitefactorymedia.com/?p=4951 Director of Digital Ben Foster looks at the importance of media plans adapting as customers' moods change.

The post Customer Moods, Mindsets and Mental Capacity appeared first on The Kite Factory.

]]> The post Customer Moods, Mindsets and Mental Capacity appeared first on The Kite Factory.

]]> https://thekitefactorymedia.com/customer-moods-mindsets-and-mental-capacity/feed/ 0 Is anyone paying attention to a word you’re saying? https://thekitefactorymedia.com/is-anyone-actually-paying-attention-to-a-word-youre-saying/?utm_source=rss&utm_medium=rss&utm_campaign=is-anyone-actually-paying-attention-to-a-word-youre-saying https://thekitefactorymedia.com/is-anyone-actually-paying-attention-to-a-word-youre-saying/#respond Wed, 13 Jan 2021 10:59:14 +0000 https://thekitefactorymedia.com/?p=3968 Actionable insights from Lumen Research's latest report on measuring consumer attention.

The post Is anyone paying attention to a word you’re saying? appeared first on The Kite Factory.

]]> The post Is anyone paying attention to a word you’re saying? appeared first on The Kite Factory.

]]> https://thekitefactorymedia.com/is-anyone-actually-paying-attention-to-a-word-youre-saying/feed/ 0 Subscription: The saviour combatting retail revenue decline https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/?utm_source=rss&utm_medium=rss&utm_campaign=subscription-the-saviour-combatting-retail-revenue-decline https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/#respond Wed, 15 Jul 2020 11:28:26 +0000 https://thekitefactorymedia.com/?p=3161 A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

The post Subscription: The saviour combatting retail revenue decline appeared first on The Kite Factory.

]]> The post Subscription: The saviour combatting retail revenue decline appeared first on The Kite Factory.

]]> https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/feed/ 0 We may be all in this together, but not in the same way https://thekitefactorymedia.com/we-may-be-all-in-this-together-but-not-in-the-same-way/?utm_source=rss&utm_medium=rss&utm_campaign=we-may-be-all-in-this-together-but-not-in-the-same-way https://thekitefactorymedia.com/we-may-be-all-in-this-together-but-not-in-the-same-way/#respond Wed, 08 Apr 2020 14:27:00 +0000 https://thekitefactorymedia.com/?p=2749 The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

The post We may be all in this together, but not in the same way appeared first on The Kite Factory.

]]> The post We may be all in this together, but not in the same way appeared first on The Kite Factory.

]]> https://thekitefactorymedia.com/we-may-be-all-in-this-together-but-not-in-the-same-way/feed/ 0