data Archives » The Kite Factory https://thekitefactorymedia.com/tag/data/ We're a media independent Wed, 12 Jun 2024 16:26:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 The future of attribution is data-driven https://thekitefactorymedia.com/googles-data-driven-attribution-updates/?utm_source=rss&utm_medium=rss&utm_campaign=googles-data-driven-attribution-updates https://thekitefactorymedia.com/googles-data-driven-attribution-updates/#respond Tue, 05 Oct 2021 08:31:06 +0000 https://thekitefactorymedia.com/?p=5258 Digital Account Director Gabby Krite talks through the pros and cons of Google's latest updates to it's reporting and attribution.

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]]> https://thekitefactorymedia.com/googles-data-driven-attribution-updates/feed/ 0 Our formula for a successful subscription launch https://thekitefactorymedia.com/looking-to-launch-a-subscription-product/?utm_source=rss&utm_medium=rss&utm_campaign=looking-to-launch-a-subscription-product https://thekitefactorymedia.com/looking-to-launch-a-subscription-product/#respond Wed, 28 Apr 2021 14:15:02 +0000 https://thekitefactorymedia.com/?p=4649 In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.

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]]> https://thekitefactorymedia.com/looking-to-launch-a-subscription-product/feed/ 0 Clash of the tech titans: Who’s really in control? https://thekitefactorymedia.com/clash-of-the-tech-titans-whos-really-in-control/?utm_source=rss&utm_medium=rss&utm_campaign=clash-of-the-tech-titans-whos-really-in-control https://thekitefactorymedia.com/clash-of-the-tech-titans-whos-really-in-control/#respond Fri, 05 Feb 2021 11:36:15 +0000 https://thekitefactorymedia.com/?p=4123 A look at the big five's ever-expanding stature of influence and implications for consumers in their fight to the top.

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]]> https://thekitefactorymedia.com/clash-of-the-tech-titans-whos-really-in-control/feed/ 0 Is Apple’s ongoing crusade against tracking in consumers’ best interest? https://thekitefactorymedia.com/is-apples-ongoing-crusade-against-tracking-in-consumers-best-interest/?utm_source=rss&utm_medium=rss&utm_campaign=is-apples-ongoing-crusade-against-tracking-in-consumers-best-interest https://thekitefactorymedia.com/is-apples-ongoing-crusade-against-tracking-in-consumers-best-interest/#respond Tue, 26 Jan 2021 14:33:41 +0000 https://thekitefactorymedia.com/?p=4083 Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.

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]]> https://thekitefactorymedia.com/is-apples-ongoing-crusade-against-tracking-in-consumers-best-interest/feed/ 0 iOS 14: Overcoming the on-going measurement challenge https://thekitefactorymedia.com/ios-14-overcoming-the-ongoing-measurement-challenge/?utm_source=rss&utm_medium=rss&utm_campaign=ios-14-overcoming-the-ongoing-measurement-challenge https://thekitefactorymedia.com/ios-14-overcoming-the-ongoing-measurement-challenge/#respond Mon, 17 Aug 2020 15:36:01 +0000 https://thekitefactorymedia.com/?p=3337 What Apple's latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

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]]> https://thekitefactorymedia.com/ios-14-overcoming-the-ongoing-measurement-challenge/feed/ 0 Subscription: The saviour combatting retail revenue decline https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/?utm_source=rss&utm_medium=rss&utm_campaign=subscription-the-saviour-combatting-retail-revenue-decline https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/#respond Wed, 15 Jul 2020 11:28:26 +0000 https://thekitefactorymedia.com/?p=3161 A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

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]]> https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/feed/ 0 Challenges Bring Opportunities For Those Willing To Be Bold https://thekitefactorymedia.com/challenges-bring-opportunities-for-those-willing-to-be-bold/?utm_source=rss&utm_medium=rss&utm_campaign=challenges-bring-opportunities-for-those-willing-to-be-bold https://thekitefactorymedia.com/challenges-bring-opportunities-for-those-willing-to-be-bold/#respond Tue, 03 Mar 2020 11:13:58 +0000 https://thekitefactorymedia.com/?p=2539 Blending art and science to empower digital marketing in a post GDPR world.

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