subscription Archives » The Kite Factory https://thekitefactorymedia.com/tag/subscription/ We're a media independent Fri, 14 Nov 2025 09:37:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Beyond Impressions: Why Attention Will Drive Media Success in 2026 https://thekitefactorymedia.com/beyond-impressions-why-attention-will-drive-media-success/?utm_source=rss&utm_medium=rss&utm_campaign=beyond-impressions-why-attention-will-drive-media-success https://thekitefactorymedia.com/beyond-impressions-why-attention-will-drive-media-success/#respond Tue, 11 Nov 2025 11:57:56 +0000 https://thekitefactorymedia.com/?p=11237 Ben Foster, Chief Operating Officer, looks at why the attention metric will drive success for advertisers next year.

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]]> https://thekitefactorymedia.com/beyond-impressions-why-attention-will-drive-media-success/feed/ 0 Beyond Retention: Building Trust in a Saturated Subscription Economy https://thekitefactorymedia.com/beyond-retention-building-trust-in-a-saturated-subscription-economy/?utm_source=rss&utm_medium=rss&utm_campaign=beyond-retention-building-trust-in-a-saturated-subscription-economy https://thekitefactorymedia.com/beyond-retention-building-trust-in-a-saturated-subscription-economy/#respond Mon, 13 Oct 2025 12:31:09 +0000 https://thekitefactorymedia.com/?p=11227 Charley Day, Head of Insight explores how emotion, personalisation and smart media can turn subscribers into loyal advocates and grow lifetime value.

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]]> https://thekitefactorymedia.com/beyond-retention-building-trust-in-a-saturated-subscription-economy/feed/ 0 Scaling Subscriptions: Why brand advertising is so important https://thekitefactorymedia.com/subscriptions-why-brand-advertising-is-so-important-in-your-next-phase-of-growth/?utm_source=rss&utm_medium=rss&utm_campaign=subscriptions-why-brand-advertising-is-so-important-in-your-next-phase-of-growth https://thekitefactorymedia.com/subscriptions-why-brand-advertising-is-so-important-in-your-next-phase-of-growth/#respond Tue, 25 May 2021 14:00:16 +0000 https://thekitefactorymedia.com/?p=4846 A guide to why brand advertising is pivotal in scaling subscription services and products.

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]]> https://thekitefactorymedia.com/subscriptions-why-brand-advertising-is-so-important-in-your-next-phase-of-growth/feed/ 0 Our formula for a successful subscription launch https://thekitefactorymedia.com/looking-to-launch-a-subscription-product/?utm_source=rss&utm_medium=rss&utm_campaign=looking-to-launch-a-subscription-product https://thekitefactorymedia.com/looking-to-launch-a-subscription-product/#respond Wed, 28 Apr 2021 14:15:02 +0000 https://thekitefactorymedia.com/?p=4649 In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.

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]]> https://thekitefactorymedia.com/looking-to-launch-a-subscription-product/feed/ 0 The next 10 years for subscriptions https://thekitefactorymedia.com/the-next-10-for-subcriptions/?utm_source=rss&utm_medium=rss&utm_campaign=the-next-10-for-subcriptions https://thekitefactorymedia.com/the-next-10-for-subcriptions/#respond Thu, 17 Dec 2020 10:19:36 +0000 https://thekitefactorymedia.com/?p=3918 Strategy Director, Christian Taylor gives his verdict on the subscription market.

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]]> https://thekitefactorymedia.com/the-next-10-for-subcriptions/feed/ 0 Consumer report: The Lockdown subscriber https://thekitefactorymedia.com/consumer-report-the-lockdown-subscriber/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-report-the-lockdown-subscriber Wed, 25 Nov 2020 10:11:08 +0000 https://thekitefactorymedia.com/?p=3736 Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.

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]]> Subscription: The saviour combatting retail revenue decline https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/?utm_source=rss&utm_medium=rss&utm_campaign=subscription-the-saviour-combatting-retail-revenue-decline https://thekitefactorymedia.com/subscription-the-saviour-combatting-retail-revenue-decline/#respond Wed, 15 Jul 2020 11:28:26 +0000 https://thekitefactorymedia.com/?p=3161 A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

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