Scaling Subscriptions: Why brand advertising is so important

Whilst many businesses have enjoyed a temporary boost in subscriptions over the last year, a post-pandemic hangover and slow down in growth awaits, as vaccinations become more ubiquitous and restrictions are eased. Despite this plateau in growth, subscriptions are here to stay, and the average UK household now holds an average of 7 subscription products and services. 

At The Kite Factory, we’ve helped clients launch and scale subscription services across multiple sectors. Using our experience and insight in this space, we have created a guide that sets out the case for investing in campaigns that emotionally engage consumers in promoting subscription services and balancing sales activation for subscription brands.

View our guide to scaling subscriptions here.