Down to earth people, going above and beyond

We exist because we saw a gap in the market.​​ A gap between ideas and measurement.​​ Anyone can have a good idea, but they don’t necessarily know how to measure it.​​ Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both. 

Our independence means we enjoy the freedom to work with clients we love, that share in our collective ambition. Our heart is our people and our culture of going the extra mile. It’s about being human. It’s about living our values and creating positive impact for our clients and each other.


Our Values

Think Freely

Because we’re independent, we’re not tied down to one way of doing things. Instead, we’re free to explore, experiment and embrace innovative ways to help clients hit new heights. Collectively, we think more creatively; bigger, braver and without boundaries.


Our Values

Aim Higher

We continuously push ourselves beyond comfort zones, client expectations, and traditional job titles. We don’t just take briefs, we help make them, then exceed them. We hold ourselves accountable for excellence in every area. We keep going until we’re all proud of the effort, work and results we’ve delivered.


Our Values

Stay Smart

We’re always listening, learning and looking ahead to make sure we’re at the sharp edge of the industry. We make smart decisions based on science, data and intelligence, not intuition. We seek out new ideas, technologies and methodologies to give our clients an unfair advantage.


Our Values

Get Involved

We speak up with passion and give space for fresh ideas. We get stuck-in and support each other with team spirit. And we go further to understand our clients’ world and work from the inside, out. Because the best results come from collaborating on the front lines, not watching quietly from the side-lines.


Our Values

Win Together

We recognise and celebrate wins of all sizes, from all people, in all areas of our business. And we lift each other up when things get a bit stormy. Every voice and viewpoint is welcomed, and we share our vision and values internally, as well as with the brands and people we work with.

An inclusive culture, led by a passionate team

Investing in a broad range of skills, perspectives and diverse backgrounds means we’re never short of ideas when approaching our work and scoping our future. Our leadership team fosters a collaborative, inclusive culture that values open communication, creativity, and accountability for our clients and ourselves.

Looking to join us? 

Robin Trust


Since taking the helm in 2018, Robin has established a talented management team who have collectively driven the agency's evolution and growth. Under his leadership, the agency has adopted a new strategy and corresponding transformative few years, resulting in multiple awards, exceptional new business performance, and nearly doubling our brilliant team. His role today includes new business, client and shareholder management.

James Smith

Managing Director

Since joining as a fresh-faced Exec in 2011, James has helped to grow the agency into what it is today. Despite his rich past here, he always has one eye on the future and as MD oversees the senior leadership team to ensure the business delivers its promise of growth to its people, clients and partners, whilst driving the revenue required to invest in developing new products and services in line with the changing media market.

Caroline Dolan

Head of Charity

With over 20 years of experience, Caroline’s extensive expertise lies within the charity sector and her role involves overseeing the client team to build collaborative agency-client relationships that provide best-in-class work and service. Passionate about female empowerment in the workplace, Caroline launched our all-agency women's network, 'Female Flyers' in 2021, creating a community of women who encourage, support and champion each other.

Rik Moore

Managing Partner, Strategy

Renowned for his inventive approach to planning, Rik strives for original and strategically innovative campaign ideas for our clients, and his passion and enthusiasm for his craft shines through in his award-winning work. A proud dad of two and retired stand-up comedian with more than 900 gigs under his belt, Rik is a regular on the speaker and judging circuit for industry bodies including Thinkbox, IPA and Newsworks.

Christian Taylor

Head of Planning

Passionate about effectiveness, Christian heads up the agency's insight, strategy & planning, connecting strategy to execution while overseeing the application of industry-leading planning tools to ensure data-driven strategies translate into brilliant media ideas that deliver. His role involves communicating the direction of travel to clients and ensuring consistency through a communicative, coherent planning approach.

Gregor Chalmers

Head of Broadcast

Ensuring best-in-class AV planning and buying across all of our clients, Gregor works closely with his team to make the right decisions based on rigorous data and insights, working closely with key media owners to find innovative ways of working. He is a huge advocate for AV and loves to uncover that key insight or buying tactic that will make a material difference to a client's business.

Gabby Krite

Head of Digital Operations

Responsible for the day-to-day running of all-things digital, Gabby oversees and nurtures the agency’s growing digital department whilst streamlining operations and evolving our digital proposition. With over nine years of experience working in cross-channel media, she has focussed on her passion for charities within digital advertising to produce award-winning campaigns for our clients.

Ben Foster

Managing Partner, Digital

Ben is responsible for the high-level development of the agency’s digital offering and delivering innovative, best-in-class campaigns, whilst identifying new ways to help clients in response to the changing media landscape. With over 16 years' experience, Ben is passionate about developing new initiatives that support clients and champions the concept of shared knowledge, offering strategic guidance to help build out their digital understanding.

Emily Underhill

Head of Marketing & New Business

Emily is responsible for our new business and marketing function which involves delivering best-in-class pitch responses and growing The Kite Factory's reputation through stand-out communications. She also leads the development of our proposition to attract and retain new clients and enjoys fostering a culture of marketing-led new business across the agency, empowering everyone to become our best sales people.

Anthony Abou-Zeid

Head of Client Services

Anthony leads our talented and passionate Client Team and is responsible for developing best-in-class work for our clients with creativity, innovation, and measurement at the heart of our craft planning process. A self-proclaimed tortured Creative Director, his strategic thinking, client relationships and passion for media creativity have transformed many of our commercial clients to realise their ambition. 

Sarah Faust

Head of Data & Analytics

Sarah oversees the econometrics, customer profiling and business scenario planning projects across The Kite Factory's client portfolio. A self-confessed data geek, Sarah is a regular commentator on the importance of measurement within the marketing industry, including at industry events for Mediatel, Warc and The Drum.

Jonathan Leech

Commercial Director

Overseeing all client, supplier and partner contract negotiations, Jonathan ensures The Kite Factory delivers best-in-class value for the agency and its clients. He also leads the investment team and oversees all media trading, implementation, agency audits and respective price benchmarking across all offline media channels.