We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.
Our independence means we enjoy the freedom to work with clients we love, that share in our collective ambition. Our heart is our people and our culture of going the extra mile. It’s about being human. It’s about living our values and creating positive impact for our clients and each other.
Because we’re independent, we’re not tied down to one way of doing things. Instead, we’re free to explore, experiment and embrace innovative ways to help clients hit new heights. Collectively, we think more creatively; bigger, braver and without boundaries.
We continuously push ourselves beyond comfort zones, client expectations, and traditional job titles. We don’t just take briefs, we help make them, then exceed them. We hold ourselves accountable for excellence in every area. We keep going until we’re all proud of the effort, work and results we’ve delivered.
We’re always listening, learning and looking ahead to make sure we’re at the sharp edge of the industry. We make smart decisions based on science, data and intelligence, not intuition. We seek out new ideas, technologies and methodologies to give our clients an unfair advantage.
We speak up with passion and give space for fresh ideas. We get stuck-in and support each other with team spirit. And we go further to understand our clients’ world and work from the inside, out. Because the best results come from collaborating on the front lines, not watching quietly from the side-lines.
We recognise and celebrate wins of all sizes, from all people, in all areas of our business. And we lift each other up when things get a bit stormy. Every voice and viewpoint is welcomed, and we share our vision and values internally, as well as with the brands and people we work with.
An inclusive culture, led by a passionate team
Investing in a broad range of skills, perspectives and diverse backgrounds means we’re never short of ideas when approaching our work and scoping our future. Our leadership team fosters a collaborative, inclusive culture that values open communication, creativity, and accountability for our clients and ourselves.
Since taking the helm in 2018, Robin has ignited a transformative era for The Kite Factory. Curating a stellar management team and reshaping our agency strategy, his leadership has guided us to numerous awards, outstanding new business growth, and nearly doubling our brilliant team.
Today, Robin adeptly oversees new business while managing the delicate balance of client and shareholder relationships.
From Account Executive to Managing Director in just eight years, James bleeds TKF has been the driving force behind the agency's evolution in recent years. He is responsible for captaining the senior leadership team and orchestrating the delivery of our growth promise to our people, clients, and partners.
Despite his rich past with the agency, James' gaze is always firmly fixed on the future and identifying new opportunities to drive revenue and fuel the development of new products and services in line with the ever-shifting media landscape.
Head of Charity
Bringing two decades of expertise, Caroline is our resident charity guru charged with building collaborative client relationships and creating award-winning fundraising and brand awareness strategies for our Not-For-Profit clients.
Passionate about female empowerment in the workplace, Caroline launched our all-agency women's network, 'Female Flyers', in 2021, creating a community of women who encourage, support and champion each other.
Managing Partner, Strategy
Rik is our media creativity maestro charged with inspiring our people to strive for original and strategically innovative campaign ideas for our clients. As the brain behind some of our best-celebrated campaigns, Rik's passion and enthusiasm shine through in his award-winning work.
A proud dad of two and retired stand-up comedian with more than 900 gigs under his belt, Rik is a regular on the speaker and judging circuit for industry bodies, including Thinkbox, IPA and Newsworks.
Head of Marketing & New Business
Emily is the dynamic force driving our new business and marketing operation, overseeing a high-functioning team to deliver best-in-class pitch responses while inspiring a culture of marketing-led new business across the agency, empowering everyone to become our best sales advocates.
A cheerleader for fearless originality with a knack for cultivating a distinctive communication style, Emily is the architect behind our brand positioning and its evolution to ensure we attract and retain clients while growing the agency's reputation through stand-out communications.
Head of Planning
Christian oversees the agency's strategic output, seamlessly connecting the dots between razor-sharp thinking and creative media implementation to produce impactful, award-winning campaigns for our clients. He is passionate about effectiveness and spearheads the agency's development of tools, talent and tech to ensure we deliver impactful work time and again.
A natural and curious storyteller, Christian communicates the strategic direction of travel to our clients while ensuring consistency through a communicative, coherent planning approach.
Head of Digital
Gabby plays a pivotal role in steering the daily operations of our expanding digital department while advancing the agency's digital proposition and capabilities in line with the shifting media landscape.
Boasting an impressive nine-year track record in cross-channel media, Gabby has channelled her expertise and unwavering passion for charitable causes into crafting award-winning digital advertising campaigns for our clients.
Head of Client Services
Anthony is the driving force behind our talented and passionate Client Team and is responsible for developing best-in-class work for our clients with creativity, innovation, and measurement at the heart of our craft planning process.
A self-proclaimed tortured Creative Director, Ant brings strategic thinking and a deep passion for media creativity to all does. His knack for building strong client relationships has also helped to transform marketing strategies and helping our commercial clients achieve their ambitions.
Head of Data & Analytics
Dr. Sarah spearheads the agency's data function, including delivering all econometrics, customer profiling, and business scenario planning projects. A proactive and innovative data scientist, Sarah seeks new ways to leverage data to solve business challenges. She also oversees FlightDeck™, our reporting system for real-time campaign insights that fuel intelligent long-term planning.
With a PhD in Nanoscience, Sarah is a self-proclaimed data geek who regularly contributes to industry press and has spoken on marketing measurement at industry events for Mediatel, Warc, and The Drum.
Managing Partner, Digital
With over 16 years of experience, Ben is responsible for the strategic direction and development of the agency's digital offering and overseeing senior client relations.
Ben thrives on identifying new ways to empower our clients amidst the shifting media ecosystem and is passionate about developing initiatives to support them, championing the concept of shared knowledge and offering strategic guidance to help build their digital understanding.
Head of People & Culture
Eleanor is responsible for all things people and culture-related, including leading our diversity & inclusion and well-being initiatives, developing and rolling out training, ensuring best-practice policies, and introducing new benefits to the agency.
A certified NLP and Leadership coach, Eleanor uses her passion for psychology and learning to empower our team members, fostering a collaborative and growth-oriented atmosphere that enhances individual skills and cultivates a sense of belonging and fulfilment within our agency.
Head of Broadcast
Gregor spearheads the delivery of our top-tier AV planning and buying, working with our trusted media partners to deliver innovative solutions for clients. With a 12-year track record, he's a seasoned expert in brand and response disciplines whose passion lies in the evolving landscape of AV planning, where he envisions a future marked by channel-neutral strategies driven by audience-centric data.
A fervent advocate for AV, Gregor revels in uncovering pivotal insights and innovative buying tactics that bring tangible success to our clients.
Formerly Head of Broadcast, Commercial Director Jonathan strategically manages client, supplier, and partner contracts and oversees media trading, implementation, and audits across offline channels to ensure optimal value for the agency and our clients.