Exploring the future of travel advertising with Accord Marketing and Channel 4
Catch up on the highlights from our event exploring the future of travel advertising with Accord Marketing and Channel 4.
Strategy Away Day 2024: A day of reflection, vision, and growth
Catch up on the highlights from our Strategy Away Day.
The best is yet to come for TV advertising
Head of Broadcast Gregor Chalmers explores the future of TV advertising.
TKF appoints Nicky Jones as Head of Charity
We’re thrilled to welcome Nicky Jones as Head of Charity!
Advertisers’ role in combating hate speech: Ensuring brand safety amid social media turmoil
Digital Business Director Simi Gill offers effective steps to ensure brand safety and social responsibility in challenging times.
Media and marketing: A moral maze?
Head of Operations Gabby Krite explores how far marketers should go in balancing morals and media buying.
Why heavy metal fans might be the most receptive audience to your ad
Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.
TKF and ZSL bring underwater penguins to the streets of Central London
We’re so proud to see the launch of ZSL’s brilliant ‘Feel the Wonder’ OOH-led campaign.
Navigating the Cookie Chaos: What does Google’s update mean for advertisers?
Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.
Event: Midlife Revolution
Catch up on the highlights and the keynote presentations from our event on exploring the untapped advertising potential of a misrepresented audience
Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience
Our latest whitepaper report exploring how brands can captivate midlife women.
The surge of the eco brand: how did they do it?
Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.
How to act on ad inaction during an election period
What does the upcoming election period mean for us as advertisers?
Is hate speech being addressed at the same rate as privacy concerns on social media platforms?
Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse.
How to measure the ‘messy middle’
Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.
The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year
We’re thrilled to maintain our IPA CPD Platinum status for another year running!
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
The Kite Factory named among The Sunday Times Best Places to Work
We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
The Kite Factory names chief digital and commercial officers
We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The cookie fails to crumble…again.
Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.
The plagiarism predicament: Unravelling YouTube’s content crisis
Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.
Ask the Experts: The secrets to a winning Christmas appeal
Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.
Decoding Integration: Mastering the Art of Messaging Alignment
Our latest whitepaper report exploring the potential of integration.
Five high-flying years as The Kite Factory
Today marks a remarkable milestone as we celebrate five years as The Kite Factory!
Cookieless series: #2 Shifting from pragmatism to proactivity
Digital Account Director Mo shares an update on Google’s timings and why brands must avoid the overreliance on cookies to avoid long term impact.
The Kite Factory names James Smith CEO amid senior restructure
We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.
TKF crowned Independent Media Agency of the Year!
We’re ecstatic to be crowned Campaign’s Independent Media Agency of the Year!
The Kite Factory picks up Samaritans Media Brief
We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.
TKF’s Head of People shortlisted in IPA’s iList 2024
We’re thrilled to see our Head of People, Eleanor Manual, shortlisted in this year’s IPA iList!
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.
The glaringly obvious gap in the subscription market and why should you care
Senior Digital Account Director Megan Ashdown explores the glaringly obvious gap in the subscription services landscape.
Mastering the art of impactful creatives
A recap of Kite Studio’s standout work from the last year, that helped more clients than ever to develop, improve, and evolve their creatives to get ahead.
Commercial Christmas in a troubled economy
Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.
Tailwinds over headwinds: Retail outlook for 2024
Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.
The Kite Factory picks up London and Whipsnade Zoos
Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!
Diwali celebrations at The Kite Factory
Catch up on this years Diwali celebrations at TKF. hosted by our brilliant Inclusion & Belonging committee.
Charity gifting in a troubled economy
Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.
My Working Day with Managing Director James Smith
MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.
Navigating peak periods of the year with a Prioritisation Framework
Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.
The Kite Factory expands strategy team
After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!
How can we balance sustainability with performance across our media buying?
Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.
The Kite Factory picks up Ricola UK media brief
Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!
The complexity of balancing social responsibility with digital marketing goals
Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.
The Kite Factory continues to expand client base with exciting new wins
We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!
What media can learn from music’s art of improvisation
Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.
Redrow appoints TKF as its media planning and buying partner
We’re thrilled to welcome new client Redrow!
International Day of Charity – What charities need to know this Emergency Season
Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.
Harnessing the power of digital advertising to foster empathy in charitable giving
Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.
Game on: Brands’ latest playground for success
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy
MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.
Targeting the over 50s in digital
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience
The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.
Beyond the hype: Evolving marketing strategies for 2023 and beyond
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
YouTube troubles? We’ve got you covered!
Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.
Reinforcing ‘Craft Planning’
MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.
Event: Exploring Advertising’s Forgotten Generations
Catch up on the highlights and the keynote presentations from our event exploring advertising’s forgotten generations
The Thread that broke the camel’s back?
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Older, wiser, richer and disengaged
Our latest consumer report exploring advertising’s forgotten generations.
TKF’s Gabby Krite crowned NDA’s All-Star Hero
We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!
Thriving in a transformed working world
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
IAB’s Engage 2023: Turning AI from Fantasy into Reality
Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.
From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness
MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness
Six tips for managing mental well-being in the workplace
Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.
The Kite Factory continues to expand client roster
We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!
Factory Settings: Thriving in a transformed working world
How the post-Covid working environment empowered a new generation of digital professionals.
The Kite Factory Appoints Talon as OOH Partner
We’re really excited to announce this new partnership!
The (unintended) impact of purpose-led brands
Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.
The Kite Factory maintains IPA CPD Platinum Accreditation
We’re proud to maintain our IPA CPD Platinum status!
The Kite Factory appoints first Data & Insights Director
We’re delighted to welcome John Clarvis, our new Data & Insight Director, to the team.
What can commercial brands learn from charities?
Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.
TKF named as one of Campaign’s Best Places to Work
We’re proud to be recognised as one of Campaigns Best Places to Work!
TikTok Search ads: how can brands ready themselves for what may come?
Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.
What is greenwashing, and how do you avoid it?
Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.
A day with… Rochelle Morgan-Smith, People Assistant
For this month’s day in the life, Rochelle shares an insight into her typical day as our People Assistant at TKF.
Will personalisation feel the greatest impact from AI in the digital marketing world?
In this episode TKF’s digital gurus unpack by personalisation will feel the greatest impact from AI in the digital marketing world.,
The Kite Factory appoints new business and marketing lead
We’re thrilled to announce the appointment of long-term consultant Emily Underhill to the role of Head of Marketing & New Business.
What charities can learn from commercial brands
Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.
Factory Settings: Practising resilience in the workplace
In our latest Factory Settings instalment, Digital Account Manager Ellen Stratham highlights the importance of practising resilience in your career.
Why programmatic buying isn’t the end for traditional advertising methods
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
NFP vs commercial brands…or not?
Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.
Can Thoughtful Marketing cut through in a world of personalised marketing?
Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.
Rebel Internet marks launch with campaign challenging big broadband failings
TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.
Factory Settings: The most surprising elements that could be your reason to explore a career in digital
In our latest Factory Settings instalment, Digital Account Manager Alice Stapleton shares three surprising elements that she found when starting her career in digital.
A day with… Tom Price, AV Executive
For this month’s day in the life, Tom shares an insight into his typical day as an AV Executive at TKF.
Reset, the Podcast: How Comedy Can Help You Perform Better at Work
MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.
Factory Settings: How to plan for a career in digital
In our latest Factory Settings instalment, Digital Planner Buyer Maria Tudor shares her tips for planning a career in digital.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
The (scary) potential of AI in Search
Head of Digital Operations Gabby Krite shares her thoughts on the potential of AI in Search.
Factory Settings: Quietening imposter syndrome and taking the rein of your digital media career
In our latest Factory Settings instalment, Digital Account Director Simi Gill shares how to take the reins of your digital media career.
The Kite Factory picks up Skin + Me
We’re thrilled to announce our new client, personalised skincare brand Skin + Me.
Factory Settings: Making the technical side of digital less intimidating to women
In our latest Factory Settings instalment, Digital Account Director Jodie Brookton shares an insight into how we can make the technical side of digital less intimidating to women.
The world of AI technology
In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.
What does AI mean for marketers?
Managing Partner for Digital Ben Foster explores how AI technology can improve marketing campaign efficiencies.
Finding growth in the Regular Giving model with CARE International
For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.
What does Meta’s violation mean for social media marketing?
Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.
Factory Settings: How technical skills can help shape and grow your career
In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.
Media planning for uncertainty (again!)
Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.
Why is there a boom in search automation?
Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.
Spotify Wrapped: a genius marketing campaign
Digital Account Manager Naomi Linturn explores Spotify’s genius annual marketing campaign, as it reaps the glory of being the talk of the town.
Factory Setting: Expanding your career from single to multispecialism
In the next instalment of Factory Settings, Digital Account Manager Naomi Linturn looks at how to expand your career from single to multispecialism.
The state of data privacy in the UK
This week, Head of Digital Operations Gabby Krite shares what data privacy currently looks like in the UK.
I guess now it’s time: The importance of age in 2023
Rik chats to Campaign about why the over-60s are becoming just as important to brands as Gen Z.
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
Action for Children and The Kite Factory team up for annual Secret Santa campaign
We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.
Factory Settings: Leveraging your own psychological power to grow in digital
In the next instalment of Factory Settings, Senior Digital Account Manager Mohini Lakhani looks at the role of psychology in digital career success.
The DTC Recession Playbook
Our playbook on the opportunities for DTC brands looking to prioritise profitability and prepare for growth as consumer confidence returns.
What does Musk-induced Twitter chaos mean for brands?
With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.
What will brands gain from the newest advertising channels?
Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.
The complicated world of reporting
In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.
Factory Settings: Unpacking the “digital” stereotype and owning your transferrable skills
In the second instalment of Factory Settings, Digital Account Director, Megan unpacks the ‘digital’ stereotype and how to own your transferrable skills.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
A day with… Justine Parillon, Client Account Executive
For this month’s day in the life, Justine shares what her typical day looks like as a Client Account Executive at TKF.
The Kite Factory wins Rebel Fibre
We’re thrilled to welcome new client, Rebel Fibre to TKF team.
Ideation session: how charities can get the most out of commercial calendar moments
With Black Friday round the corner, Milly and Megan share an insight into our latest digital ideation session, looking at how charities can approach key commercial calendar moments.
Factory Settings: Myth-busting misconceptions about working in the digital industry
Head of Digital Operations Gabby Krite shares an introduction to our brand-new content series, Factory Settings, and an insight into her career in the digital industry.
Search horror stories
In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.
Black History Month: The Art of Appreciation
New Business Manager Hannah Samuels shares a wrap up review of Black History Month.
New report reveals five ways to tackle shortfall in regular giving
In our latest consumer report, we reveal five ways to tackle shortfall in regular giving via London Daily News.
How to find growth in the Regular Giving model
Our latest insight report on how to secure and win share of the regular giving market.
Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022
Rik and Christian sit down to discuss the big headlines from EffWorks 2022.
What does Netflix’s new ad-support plan mean for brands?
Head of Broadcast, Gregor Chalmers explains what Netflix’s latest Ad-supporter tier launch means for brands.
Opportunities from the last five years’ digital buying trends
Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.
Performance planning: How to ride the crisis wave, not drown beneath it
In the latest Performance Planning series, Niki Grant shares the importance of how a brand is marketing in the current climate via The Media Leader
How charities can prepare for the future of fundraising
In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Search Automation with Squared.io
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
International Day of Charity with WaterAid
In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.
3 lessons in charity loyalty that marketers can tap into
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
Performance planning: How to plan for a Christmas like no other
Digital Planner Buyer Alice Stapleton explains how being early and flexible is key to media planning during a festive season with a cost-of-living crisis and a World Cup around the corner.
A day with.. Camilla Hay, Senior Digital Account Executive
For this month’s day in the life, Camilla shares what her typical day looks like working as part of the Digital Team at TKF.
Navigating your charity through a low trust society
As the world navigates a period lower trust, Strategy Director, Charley Day shares her guide on increasing trust in the third sector.
Five ways brands can thrive in the age of Search automation
Actionable insights and our top tips on embracing and utilising Search automation to your advantage.
A conversation on Cookies with Accord Marketing
In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
Making Market Segmentation Accessible
An overview of our lightweight, robust, and customizable segmentation solution to empower your marketing decisions.
Why it’s the best time to be a media/TV planner
Head of Broadcast Gregor Chalmers on why now is the best time to be a TV planner with New Digital Age.
Why will TikTok be the most important digital marketing platform in two years time?
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Five opportunities created by the revolution in measurement
MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.
Event: The New Era of Measurement
Catch up on the highlights and the keynote presentations from our event on the new era of measurement.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
What Can Brands Learn About ‘Experience’ From Glastonbury
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
A day with.. Ben Duncan, Senior Client Account Executive
For this month’s day in the life, Ben shares what his typical day looks like working as part of the Client Team at TKF.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
What will be the most important digital marketing platform in 2 years?
A roundup of our recent Digital Departments debate around the future of different marketing platforms.
Navigating the ‘Cost of Giving’ crisis
Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.
A day with.. Liz Whitworth, AV Investment Executive
For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.
Why tech stacks aren’t the antithesis of creative planning
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
NGOs vs. Sensationalism
In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.
In marketing, as in comedy, originality is the key to success
Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.
The DTC Playbook with Mike Stevens
In this months episode, Head of Planning Christian Taylor sits down with author of ‘The Direct to Consumer Playbook’ Mike Stevens to discuss the challenges facing DTC entrepreneurs.
The cookieless and programmatic landscape – where are we?
This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.
Planning for Attention in a fragmented media landscape
Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.
Where does brand marketing fit into the world of e-commerce?
Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.
Performance planning: what you need to know about cost per acquisition
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
A day with.. Naomi Linturn, Digital Account Manager
After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.
Is Google Analytics 4 privacy compliant?
Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
Why Elon Musk’s recent acquisition is continuing to raise eyebrows
This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.
TKF picks up Time Products
We are thrilled to be working with Time Products, parent brand to Sekonda and Accurist watches.
TKF awarded Best Independent Media Strategy and Planning Agency
We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.
A no-nonsense guide to your first job in digital marketing
This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.
Mike Alpha: What have we been up to?
An update on our work with two brilliant veteran-owned businesses and how we’ve helped in setting their path to growth.
Performance planning: Diminishing returns and taking action
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
Harnessing technology to create a positive hybrid working culture
Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.
The Kite Factory hires WaterAid’s Charley Day
A big TKF welcome to Charley Day who joins us as our new Strategy Director.
Marquee TV appoints The Kite Factory
We’re thrilled to announce that we have been appointed as media planning and buying agency for subscription video service, Marquee TV.
The Kite Factory launches Female Flyers
To celebrate #IWD22 , we’re proud to announce the launch of our all-agency women’s network, Female Flyers.
Performance planning: avoiding ‘analysis paralysis’
In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.
Don’t click on this article
Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.
A day with.. Jonathan Blake, AV Investment Executive
JB shares his typical day as an AV Investment Executive at TKF.
Crisis UK appoints The Kite Factory as UK media agency
We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.
The Kite Factory Announces New Generation Management Structure
We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.
Mitigating media inflation in 2022
With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Why the IAB Gold accreditation is becoming increasingly crucial for advertisers
A look at the increasing importance of being IAB accredited as advertisers.
Creating a digital framework for a successful 2022
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
TKF shortlisted for Campaign’s Agency of the Year
A look back at 2021’s award winning work that resulted in our first ever
Agency of the Year shortlist.
A day with.. Gabby Tong, Senior Account Manager
Gabby shares her typical day as Senior Account Manager at TKF.
Brand purpose in the media agency landscape
This week, Client Account Manager Verity Tennant takes a look at what brand purpose means for both agencies and brands.
A day with.. Jonny Olive, Senior Client Account Executive
Jonny shares his typical day as Senior Client Account Executive at TKF.
Last call for Christmas 2021
This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.
Could consumer travel budgets be a pot of gold for marketeers next year?
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
COP26: Client campaign round-up
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
A day with.. Jen Ross, Financial Operations Executive
Jen shares her typical day as Financial Operations Executive at TKF.
Media Week Gold Winners: Long-Term Media Strategy
We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.
Facebook’s donor tools for advertising: Looking beyond the surface
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Marketing in a post pandemic world: Get ahead or fall further behind
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
The future of attribution is data-driven
Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.
The importance of culture in a growth minded business
MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.
Top tips to execute efficient marketing strategies
Director of Search Niki Grant shares three top tips to execute efficient marketing strategies, designed to reduce churn and increase efficiency.
Paralympics may be over, but our workplace challenges remain
Director of Search Niki Grant shares some of her daily challenges in the hope of spreading empathy and consideration via Mediatel.
Why is it so hard to convince your CEO to invest in brand building?
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Why are so few brands casting differently-abled actors?
With the Paralympics in full swing, Director of Search Niki Grant takes a look at what brands have excelled in this element of inclusivity via Mediatel.
A day with.. Gabby Krite, Digital Account Director
Gabby shares her typical day as Digital Account Director at TKF.
Let’s honour the Paralympics by binning the word ‘disabled’
Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel
Why brands should write their Christmas list early this year
With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.
How to ensure advertising is a positive influence on the next generation
This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
A day with.. Hamish Colville, Senior Account Manager
Hamish shares his typical day as Senior Account Manager at TKF.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Three strikes and you’re out: Google’s new ad policy pilot
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
It’s time social giants stepped up to the tackling-racial-hate plate
Senior Digital Account Manager Simi Gill looks at the responsibility social platforms need to take to tackle online hate.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
A day with.. Sarah Faust, Senior Data Scientist
Sarah shares her typical day as Senior Data Scientist at TKF.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Brands have lost the power struggle
Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.
The Kite Factory Announces Record 35% Growth Rate and £15million new billings
We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.
Ensuring card days are not hard days
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
Might the spectre of inflation hang media as well as house prices this summer
This week Founder Mike Colling takes a look at media inflation over the long run.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
A day with.. Patrick Beswick, Digital Planner/Buyer
Patrick shares his typical day as a Digital Planner/Buyer at TKF.
The Kite Factory appoints its first Director of Search
Niki Grant joins The Kite Factory as the agency’s first Director of Search.
Scaling Subscriptions: Why brand advertising is so important
A guide to why brand advertising is pivotal in scaling subscription services and products.
Three trends that will determine whether you reach your audience this summer
A look at how you can reach your audience this summer.
A day with.. Frankie Elton, Senior Investment Executive
Frankie shares her typical day as Senior Investment Executive at TKF.
Is anyone paying attention to a word you’re saying?
Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.
Our formula for a successful subscription launch
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.
From the team: Starting a job during lockdown
Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom.
Our city centres may be fuller sooner than we expect
We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office.
Prices may rise but efficiencies can still be found
As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition?
We may not be locked up (or down), but will all of us leave our cells this summer?
With shops, bars and restaurants back in business, are we finally on the road back to normal?
Unpacking Google’s post-cookie roadmap announcement
Director of Digital Ben Foster shares his thoughts on Google’s latest Chrome update.
Plan for “Disturbances in the Force” this spring
Our advice for performance advertisers as lockdown restrictions begin to ease.
Fireside: Principles & Practices of Fundraising
Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.
TKF awarded TAG Brand Safety Certification
TKF pick up TAG Brand Safety certification, demonstrating our commitment to providing brand safe campaigns for our clients.
The Spotify Audience Network: A New Era for Podcast Advertising
A look at podcast advertising and what the new era means for us as advertisers.
White Claw appoints The Kite Factory as UK media agency
We welcome White Claw to TKF family.
Could Covid-19 have changed our listening habits for good?
How the pandemic has changed our listening habits, and what impact this has for radio.
Will heritage newspaper brands thrive in a post cookie world?
A look at the rising importance of ‘old fashioned’ media owners coming late to the digital party.
What separated the best from the rest in fundraising in 2020?
A look back at fundraising in 2020 and how charities can drive growth this year.
What does Boris’s roadmap mean for UK advertisers?
Our signposts to BoJo’s recovery map and the implications for brands and their media plans.
How can you stop your marketing budget being seen as a cost?
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.
The 2021 generation gap: should we be worried?
Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap.
Unlocking the high-value heartland of legacy givers
A whitepaper on how to tap into the heart land of high-value legacy givers.
Clash of the tech titans: Who’s really in control?
A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.
Is Apple’s ongoing crusade against tracking in consumers’ best interest?
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Events dear boy, events.
Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.
TKF welcomes trio of new clients
We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.
The next 10 years for subscriptions
Strategy Director, Christian Taylor gives his verdict on the subscription market.
Care International appoints The Kite Factory as media agency
Care International appoints TKF as media agency following competitive pitch.
TKF awarded Most Innovative Independent Media Agency
TKF are extremely proud to have been awarded Most Innovative Independent Media Agency.
Consumer report: The Lockdown subscriber
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign
The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.
Christmas 2020: Why are diverse ads still facing unacceptable backlash?
Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.
The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign
The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.
The value of Earned Media in UK Vaccine take-up
Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.
Emerging donor trends from a Covid-19 Special Report
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
Reasons to Be Cheerful with James Smith
James Smith shares what keeps him smiling with New Digital Age.
Client spotlight: Chris King, Founder of Birch Community
Our first client spotlight with Chris King, Founder of Birch.
The key to effectiveness: Learnings from IPA Effectiveness Awards 2020
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
TKF and WaterAid pick up Bronze at IPA Effectiveness Awards 2020
The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
What will impending job losses mean for sales this Christmas?
We explore what the impending job losses means for sales this Christmas.
Indie media agencies join forces to launch Land of Independents
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.
Should you invest in media this autumn?
A look and why, how and where you should be investing in media this autumn.
The Kite Factory awarded World Vision UK media brief
International Christian children’s charity World Vision appoints TKF following competitive pitch.
Radio? Ruh Roh…
A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..
TCF 2.0: Just another privacy update or are wider implications pending?
What the latest iteration of the IAB’s transparency and consent framework means for advertisers.
It turns out that we did all read Boris’s letter.
A look at newly released data from JICMail showing just how important mail has been to us the last few months.
TM Lewin’s Tim Patten joins The Kite Factory
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
How shared media can step change your marketing
How Shared Media can step-change your business and make your budget work significantly harder.
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
OOH: Out of the effectiveness comfort zone?
A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands.
Is the time-honoured newsstand finally facing extinction?
Why it might be time for press advertisers to diversify their channel planning this autumn.
Conscious Ad Month: Together we CAN make a difference
Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.
A lesson from Saturday night at the (socially distanced) movies
How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Subscription: The saviour combatting retail revenue decline
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Independents: The heroes of advertising in 2020
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
How Earned Media can supercharge your marketing strategy
Key considerations to give the best chance of success with Earned media.
The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’
The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.
Study reveals five key factors contributing to decline in charitable giving
New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.
Covid-19: Embracing change
A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.
Overcoming barriers to donate
Our proprietary report on the barriers to donation, in partnership with YouGov.
The overlooked demographic: Under 25’s in lockdown
Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.
Why the rules of engagement are more crucial than ever
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
COVID-19: Navigating the new normal in media & beyond
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
Jonathan Leech promoted to Commercial Director
TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering.
Capturing attention & response in a time of media overload
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
TKF maintain CPD Gold and Platinum Accreditation from IPA
The Kite Factory retains CPD Gold and Platinum Accreditation from the IPA.
Testing TV in A Lockdown
How TV can drive short-term business performance and long-term brand growth, even during hardship.
Marketing during COVID-19: It’s not all or nothing
Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis.
International Animal welfare charity Brooke Appoints The Kite Factory
Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
The Kite Factory Names New UK Managing Director in James Smith
TKF promotes Client Service Director James Smith to UK Managing Director.
Outsource for success
How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Leonard Cheshire appoints The Kite Factory to tell Charlie’s story
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
Birch appoints The Kite Factory as media partner
The Kite Factory has been appointed as the media partner for urban escape hotel group, Birch.
RE:Purpose – driving new models of engagement for charities
Addressing the challenges facing traditional giving.
Help your customers live their best lives or be left behind
A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.
What’s hot this week
Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.
#PMA20: The Kite Factory on Winning Best Brand Engagement
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.
Employment lawyers Leigh Day hire The Kite Factory and Wax/On
Employment lawyers Leigh Day hire The Kite Factory and Wax/On
The trust crisis and the sharing solution
Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.
Mindful money: How Triodos are revolutionising finance marketing
Mindful money: How Triodos are revolutionising finance marketing
The Kite Factory wins challenger wealth manager Netwealth
The Kite Factory has been awarded the media business for Netwealth, the wealth management business.
The Kite Factory appoints Colin Smith as Head of Data & Analytics
The Kite Factory appoints agenda21’s Colin Smith as Head of Data & Analytics.
How brands can win at e-gaming
By Emily Smith, Senior Business Executive on the role of brands in one of the biggest new sectors.
Rental start-up Residently appoints The Kite Factory for media brief
Rental start-up Residently appoints The Kite Factory for media brief
WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!
WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!
Ethical banking brand Triodos Bank appoints The Kite Factory
The Kite Factory has won the media planning and buying account for Triodos Bank, the ethical finance brand.
Your guide to the social media Donation Sticker
Your guide to the social media Donation Sticker
Awards success continues apace at TKF!
Coming out in support of Pride marketing
Cannes Lions 2019: Our pick of the winners
Brand Love in the 21st Century: A Guide
Effective Planning: Conquering your own bias
Solving Subscriptions: A consumer study
Solving Subscriptions: What consumers want and need from today’s subscription brands
Performance Marketing Awards winners!
WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards!
MC&C rebrands to The Kite Factory
What’s next for Facebook?
Drum Marketing Awards Winners!
WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards!
Event: Solving Subscriptions
See the highlights from our Solving Subscription event using finding’s from our whitepaper report.
