We’re The Kite Factory.
The independent performance agency.
We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we’re independent, we have the freedom to create the right idea for each client, every time.
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WHITEPAPER REPORT
Our proprietary report on the barriers to donation, in partnership with YouGov.
Read the article
/02
COVID-19 INSIGHTS
Mental Health Awareness: A perspective of the pressures under 25's are experiencing in lockdown.
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/03
COVID-19 INSIGHTS
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM's 'Stay Alert' confusion.
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/04
COVID-19: Audience insights
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
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/05
COVID-19 INSIGHTS
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
Read the article
/06
LATEST NEWS
TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering.
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/07
COVID-19 INSIGHTS
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
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/08
Why the concept of 'right person, right message, right time' is still paramount even during the pandemic.
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/09
LATEST NEWS
TKF promotes Client Service Director James Smith to UK Managing Director.
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/010
COVID-19 INSIGHTS
How TV can drive short-term business performance and long-term brand growth, even during hardship.
Read the article
/01
David Lloyd Leisure
Sweating the detail
Increasing effectiveness by optimising channel performance across 96 David Lloyd Clubs.
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10%
Uplift in enquires
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0
Impact on Cost per Enquiry
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WaterAid
WaterAid #Untapped
Rewriting the rules of fundraising to provide clean water to the village of Tombohuaun.
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£8m
Raised
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5.2
Average ROI
/03
Unicef UK
Paddington Postcards
Using paid social to validate an innovative new fundraising product for Unicef UK.
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80%
Lower CPA vs benchmark
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8X
Benchmark ROI
/04
Action For Children
Secret Santa
Creating a nation of Secret Santa’s to help vulnerable children at Christmas.
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£190k
Raised
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£45k
Potential income generated
/05
Make Christmas a Doddle
Christmas
Sending Doddle’s Christmas retail pressure packing with hyper-targeted creative.
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58%
Uplift in sales
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16m
Unique views
/06
Comic Relief
Comic Relief
Driving reappraisal and donations by disrupting and delighting Red Nose Day supporters.
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15%
spon awareness
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50%
viewing decline
