Hellooo

We’re The Kite Factory,
previously known as MC&C Media.

The media agency for ideas that deliver.

We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we are independent, we have the freedom to create the right idea for each client, every time.

/01

WaterAid

WaterAid #Untapped

Rewriting the rules of fundraising to provide clean water to the village of Tombohuaun.

  • £8m Raised
  • 5.2 Average ROI
View Case Study
/02

Doddle

Doddle

Sending Doddle’s Christmas retail pressure packing with hyper-targeted creative.

  • 58% Uplift in sales
View Case Study
/03

Unicef

Unicef Legacy

Engaging a new generation of legacy givers through a personalised content journey

  • 703% Increase in conversion
  • 71% reduced CPA by
View Case Study
/04

David Lloyd Leisure

Driving growth for David Lloyd Leisure in a price driven market

Using insight driven creative to increase brand consideration for Europe’s largest and fastest growing premium health club.

  • 85% More enquiries
  • 9% Brand awareness
View Case Study
/05

Unicef

Reassociating Soccer Aid with Unicef

Reconnecting the sporting event with its wider cause through real-time targeting and celebrity partnerships

  • £8.7m Raised
  • 22% Increased in awareness
View Case Study
/06

TM Lewin

Mr. Perfect wears the perfect shirt

Driving sales by establishing T.M. Lewin as the shirt-maker of choice for a new generation of customers

  • 115% Increase in profit
  • £1.5m Free media coverage
View Case Study
/01

WHITEPAPER REPORT

Solving Subscriptions: What consumers want and need from today's subscription brands

Read the article
/02

Event

Join us for a morning of discussion in to the dynamics of the disruptive subscriptions space using finding's from our whitepaper report.

Read the article
/03

NEWS JUST IN!

Winners! WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards!

Read the article
/04

NEWS JUST IN

WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards!

Read the article