We’re The Kite Factory.
We are media planning and buying specialists who work with brands that punch above their weight to create high-flying ideas that deliver. And because we’re independent, we have the freedom and agility to create the right idea for you, every time.
/01
BIRD'S EYE VIEW
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
Read the article
/02
LATEST NEWS
The LTA launch 'Play Your Way' campaign; a commitment to opening tennis up to the nation.
Read the article
/03
WHITEPAPER REPORT
Our proprietary report on the barriers to donation, in partnership with YouGov.
Read the article
/04
COVID-19 INSIGHTS
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM's 'Stay Alert' confusion.
Read the article
/05
COVID-19 INSIGHTS
Why the concept of 'right person, right message, right time' is still paramount even during the pandemic.
Read the article
/06
LATEST NEWS
TKF promotes Client Service Director James Smith to UK Managing Director.
Read the article
/01
Marsh & Parsons
Moving London
The cross-channel campaign that helped Marsh & Parsons win London over with quality and personality.
-
17%
Increase in market share
-
13%
Increase in brand awareness
/02
WaterAid
WaterAid #Untapped
Rewriting the rules of fundraising to provide clean water to the village of Tombohuaun.
-
£8m
Raised
-
5.2
Average ROI
/03
David Lloyd Leisure
Sweating the detail
Increasing effectiveness by optimising channel performance across 96 David Lloyd Clubs.
-
10%
Uplift in enquires
-
0
Impact on Cost per Enquiry
/04
Unicef UK
Paddington Postcards
Using paid social to validate an innovative new fundraising product for Unicef UK.
-
80%
Lower CPA vs benchmark
-
8X
Benchmark ROI
/05
David Lloyd Leisure
Increasing quality enquiries
Unearthing customer insights and increasing quality enquiries using media mix modelling.
-
28%
inquiries YoY
/06
Comic Relief
Comic Relief
Driving reappraisal and donations by disrupting and delighting Red Nose Day supporters.
-
15%
spon awareness
-
50%
viewing decline
