We’re The Kite Factory,
previously known as MC&C Media.
The media agency for ideas that deliver.
We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we are independent, we have the freedom to create the right idea for each client, every time.
/01
WaterAid
WaterAid #Untapped
Rewriting the rules of fundraising to provide clean water to the village of Tombohuaun.
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£8m
Raised
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5.2
Average ROI
/02
Doddle
Doddle
Sending Doddle’s Christmas retail pressure packing with hyper-targeted creative.
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58%
Uplift in sales
/03
Action For Children
Action For Children Secret Santa
Creating a nation of Secret Santa’s to help vulnerable children at Christmas
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£190k
Raised
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£45k
Potential income generated
/04
Unicef
Unicef Legacy
Engaging a new generation of legacy givers through a personalised content journey
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703%
Increase in conversion
-
71%
reduced CPA by
/05
David Lloyd Leisure
Driving growth in a price driven market
Using insight driven creative to increase brand consideration for Europe’s largest and fastest growing premium health club.
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85%
More enquiries
-
9%
Brand awareness
/06
Unicef
Reassociating Soccer Aid with Unicef
Reconnecting the sporting event with its wider cause through real-time targeting and celebrity partnerships
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£8.7m
Raised
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22%
Increased in awareness
/07
TM Lewin
Mr. Perfect wears the perfect shirt
Driving sales by establishing T.M. Lewin as the shirt-maker of choice for a new generation of customers
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115%
Increase in profit
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£1.5m
Free media coverage
/01
WHITEPAPER REPORT
Solving Subscriptions: What consumers want and need from today's subscription brands
Read the article
/02
Event
See the highlights from our Solving Subscription event using finding's from our whitepaper report.
Read the article
/03
NEWS JUST IN!
Winners! WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards!
Read the article
/04
NEWS JUST IN
WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards!
Read the article
