We’re The Kite Factory.
We are media planning and buying specialists who help brands to punch above their weight by creating high-flying ideas that deliver. And because we’re independent, we have the freedom and agility to create the right idea for you, every time.
/01
COVID-19 INSIGHTS
A look and why, how and where you should be investing in media this autumn.
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/02
LATEST NEWS
The Kite Factory joins 16 indie peers to launch Land of independents campaign.
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/03
Bird's Eye View
What the latest iteration of the IAB's transparency and consent framework means for advertisers.
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/04
Bird's eye view
How Shared Media can step-change your business and make your budget work significantly harder.
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/05
LATEST NEWS
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
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/06
BIRD'S EYE VIEW
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
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/07
WHITEPAPER REPORT
Our proprietary report on the barriers to donation, in partnership with YouGov.
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/01
Marsh & Parsons
Moving London
The cross-channel campaign that helped Marsh & Parsons win London over with quality and personality.
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17%
Increase in market share
-
13%
Increase in brand awareness
/02
WaterAid
WaterAid #Untapped
Rewriting the rules of fundraising to provide clean water to the village of Tombohuaun.
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£8m
Raised
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5.2
Average ROI
/03
David Lloyd Leisure
Sweating the detail
Increasing effectiveness by optimising channel performance across 96 David Lloyd Clubs.
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10%
Uplift in enquires
-
0
Impact on Cost per Enquiry
/04
Unicef UK
Paddington Postcards
Using paid social to validate an innovative new fundraising product for Unicef UK.
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80%
Lower CPA vs benchmark
-
8X
Benchmark ROI
/05
David Lloyd Leisure
Increasing quality enquiries
Unearthing customer insights and increasing quality enquiries using media mix modelling.
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28%
inquiries YoY
/06
Comic Relief
Comic Relief
Driving reappraisal and donations by disrupting and delighting Red Nose Day supporters.
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15%
spon awareness
-
50%
viewing decline
