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Hellooo

We’re The Kite Factory,
previously known as MC&C Media.

The media agency for ideas that deliver.

We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we are independent, we have the freedom to create the right idea for each client, every time.

/01

Campaign highs

WaterAid #Untapped

Rewriting the rules of fundraising to increase awareness and provide clean water to the village of Tombohuaun.

  • £8m Raised
  • 5.2 Average ROI
View Case Study
/02

Campaign highs

Driving growth for David Lloyd Leisure

Using insight driven creative to increase brand consideration for Europe’s largest and fastest growing premium health club.

  • 85% More enquiries
  • 9% Brand awareness
View Case Study
/03

Campaign highs

Engaging a new generation with Unicef Legacy

Engaging a new generation of Legacy givers through a personalised content journey.

  • 703% Increase in conversion
  • 260% Smash target by
View Case Study
/04

Campaign highs

Mr. Perfect wears the perfect shirt

Driving sales by establishing T.M. Lewin as the shirt-maker of choice for a new generation of customers.

  • 115% Increase in profit
  • £1.5m Free media coverage
View Case Study
/05

Campaign highs

Reassociating Soccer Aid with Unicef

Reconnecting the sporting event with its wider cause through real-time targeting and celebrity partnerships.

  • 22% Increase in awareness
  • £8.7m Raised for SoccerAid
View Case Study
/01

NEWS JUST IN

The Kite Factory picks up Best Advertising Strategy at The Drum Marketing Awards for WaterAid #Untapped!

/02

NEWS JUST IN

MC&C marks new chapter as agency rebrands to The Kite Factory

/03

NEWS JUST IN

We’re shortlisted for two Performance Marketing Awards for our work with WaterAid!

/04

WaterAid #Unatapped shortlisted for Marketing Society Brave Awards!