Hellooo

We’re The Kite Factory.

We are media planning and buying specialists who work with brands that punch above their weight to create high-flying ideas that deliver. And because we’re independent, we have the freedom and agility to create the right idea for you, every time.

/01

BIRD'S EYE VIEW

Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.

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/02

LATEST NEWS

The LTA launch 'Play Your Way' campaign; a commitment to opening tennis up to the nation.

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/03

WHITEPAPER REPORT

Our proprietary report on the barriers to donation, in partnership with YouGov.

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/04

COVID-19 INSIGHTS

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM's 'Stay Alert' confusion.

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/05

COVID-19 INSIGHTS

Why the concept of 'right person, right message, right time' is still paramount even during the pandemic.

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/06

LATEST NEWS

TKF promotes Client Service Director James Smith to UK Managing Director.

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/01

Marsh & Parsons

Moving London

The cross-channel campaign that helped Marsh & Parsons win London over with quality and personality.

  • 17% Increase in market share
  • 13% Increase in brand awareness
View Case Study
/02

WaterAid

WaterAid #Untapped

Rewriting the rules of fundraising to provide clean water to the village of Tombohuaun.

  • £8m Raised
  • 5.2 Average ROI
View Case Study
/03

David Lloyd Leisure

Sweating the detail

Increasing effectiveness by optimising channel performance across 96 David Lloyd Clubs.

  • 10% Uplift in enquires
  • 0 Impact on Cost per Enquiry
View Case Study
/04

Unicef UK

Paddington Postcards

Using paid social to validate an innovative new fundraising product for Unicef UK.

  • 80% Lower CPA vs benchmark
  • 8X Benchmark ROI
View Case Study
/05

David Lloyd Leisure

Increasing quality enquiries

Unearthing customer insights and increasing quality enquiries using media mix modelling.

  • 28% inquiries YoY
View Case Study
/06

Comic Relief

Comic Relief

Driving reappraisal and donations by disrupting and delighting Red Nose Day supporters.

  • 15% spon awareness
  • 50% viewing decline
View Case Study

Not-For Profit

For Profit