Hellooo

We’re The Kite Factory.
The independent performance agency.

We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we’re independent, we have the freedom to create the right idea for each client, every time.

/01

WHITEPAPER REPORT

Our proprietary report on the barriers to donation, in partnership with YouGov.

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/02

COVID-19 INSIGHTS

Mental Health Awareness: A perspective of the pressures under 25's are experiencing in lockdown.

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/03

COVID-19 INSIGHTS

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM's 'Stay Alert' confusion.

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/04

COVID-19: Audience insights

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

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/05

COVID-19 INSIGHTS

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

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/06

LATEST NEWS

TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering. 

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/07

COVID-19 INSIGHTS

What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.

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/08

Why the concept of 'right person, right message, right time' is still paramount even during the pandemic.

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/09

LATEST NEWS

TKF promotes Client Service Director James Smith to UK Managing Director.

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/010

COVID-19 INSIGHTS

How TV can drive short-term business performance and long-term brand growth, even during hardship.

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/01

David Lloyd Leisure

Sweating the detail

Increasing effectiveness by optimising channel performance across 96 David Lloyd Clubs.

  • 10% Uplift in enquires
  • 0 Impact on Cost per Enquiry
View Case Study
/02

WaterAid

WaterAid #Untapped

Rewriting the rules of fundraising to provide clean water to the village of Tombohuaun.

  • £8m Raised
  • 5.2 Average ROI
View Case Study
/03

Unicef UK

Paddington Postcards

Using paid social to validate an innovative new fundraising product for Unicef UK.

  • 80% Lower CPA vs benchmark
  • 8X Benchmark ROI
View Case Study
/04

Action For Children

Secret Santa

Creating a nation of Secret Santa’s to help vulnerable children at Christmas.

  • £190k Raised
  • £45k Potential income generated
View Case Study
/05

Make Christmas a Doddle

Christmas

Sending Doddle’s Christmas retail pressure packing with hyper-targeted creative.

  • 58% Uplift in sales
  • 16m Unique views
View Case Study
/06

Comic Relief

Comic Relief

Driving reappraisal and donations by disrupting and delighting Red Nose Day supporters.

  • 15% spon awareness
  • 50% viewing decline
View Case Study

Not-For Profit

For Profit