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We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.
Our independence means we enjoy the freedom to work with clients we love, that share in our collective ambition. Our heart is our people and our culture of going the extra mile. It’s about being human. It’s about living our values and creating positive impact for our clients and each other.
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Our Values
Think Freely
Because we’re independent, we’re not tied down to one way of doing things. Instead, we’re free to explore, experiment and embrace innovative ways to help clients hit new heights. Collectively, we think more creatively; bigger, braver and without boundaries.
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Our Values
Aim Higher
We continuously push ourselves beyond comfort zones, client expectations, and traditional job titles. We don’t just take briefs, we help make them, then exceed them. We hold ourselves accountable for excellence in every area. We keep going until we’re all proud of the effort, work and results we’ve delivered.
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Our Values
Stay Smart
We’re always listening, learning and looking ahead to make sure we’re at the sharp edge of the industry. We make smart decisions based on science, data and intelligence, not intuition. We seek out new ideas, technologies and methodologies to give our clients an unfair advantage.
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Our Values
Get Involved
We speak up with passion and give space for fresh ideas. We get stuck-in and support each other with team spirit. And we go further to understand our clients’ world and work from the inside, out. Because the best results come from collaborating on the front lines, not watching quietly from the side-lines.
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Our Values
Win Together
We recognise and celebrate wins of all sizes, from all people, in all areas of our business. And we lift each other up when things get a bit stormy. Every voice and viewpoint is welcomed, and we share our vision and values internally, as well as with the brands and people we work with.
An inclusive culture, led by a passionate team
Investing in a broad range of skills, perspectives and diverse backgrounds means we’re never short of ideas when approaching our work and scoping our future. Our leadership team fosters a collaborative, inclusive culture that values open communication, creativity, and accountability for our clients and ourselves.
James Smith
CEO
From Account Executive to CEO in just over a decade, James bleeds TKF and has been the driving force behind the agency's evolution in recent years. He is responsible for captaining the senior leadership team and orchestrating the delivery of our growth promise to our people, clients, and partners.
Despite his rich past with the agency, James' gaze is always firmly fixed on the future and identifying new opportunities to drive revenue and fuel the development of new products and services in line with the ever-shifting media landscape.
Helen Radia
Managing Partner
Helen brings over 12 years of client-side experience and a deep understanding of the charity sector to the agency. Working closely with our Head of Charity and the broader Strategy Team, she plays a key role in strengthening our ‘Ideas that Deliver’ proposition and shaping media strategies that drive real impact for our charity clients.
With a passion for driving culture and nurturing openness, Helen fosters the cultural shifts that empower teams and inspire meaningful change. Her collaborative approach and strategic insight ensure we continue to deliver forward-thinking solutions that truly meet the needs of the sector.
Caroline Dolan
Managing Partner, Charity
Bringing two decades of expertise, Caroline is our resident charity guru charged with building collaborative client relationships and creating award-winning fundraising and brand awareness strategies for our Not-For-Profit clients.
Passionate about female empowerment in the workplace, Caroline launched our all-agency women's network, 'Female Flyers', in 2021, creating a community of women who encourage, support and champion each other.
Rik Moore
Managing Partner, Strategy
Rik is our media creativity maestro charged with inspiring our people to strive for original and strategically innovative campaign ideas for our clients. As the brain behind some of our best-celebrated campaigns, Rik's passion and enthusiasm shine through in his award-winning work.
A proud dad of two and retired stand-up comedian with more than 900 gigs under his belt, Rik is a regular on the speaker and judging circuit for industry bodies, including Thinkbox, IPA and Newsworks.
Kyle Seeley
Chief Operating Officer
Kyle is a seasoned leader with a proven track record in driving operational excellence and innovation. With nearly two decades of agency experience, he leads the charge in optimising processes, fostering a culture of innovation, and delivering outstanding results for our clients.
Kyle’s approachable leadership and natural ability to inspire collaboration create an environment where teams thrive. Working closely with our senior leadership team, he ensures TKF stays ahead of the curve.
Anthony Abou-Zeid
Managing Partner, Clients
Anthony is the driving force behind our talented and passionate Client Team and is responsible for developing best-in-class work for our clients with creativity, innovation, and measurement at the heart of our craft planning process.
A self-proclaimed tortured Creative Director, Ant brings strategic thinking and a deep passion for media creativity to all does. His knack for building strong client relationships has also helped to transform marketing strategies and helping our commercial clients achieve their ambitions.
Ben Foster
Chief Digital Officer
With over 16 years of experience, Ben is responsible for the strategic direction and development of the agency's digital offering and overseeing senior client relations.
Ben thrives on identifying new ways to empower our team and clients amidst the shifting media ecosystem and is passionate about developing initiatives to support them, championing the concept of shared knowledge and offering strategic guidance to help build their digital understanding.
Jonathan Leech
Chief Commercial Officer
Jonathan leads the management of client, supplier, and partner relationships, ensuring commercial excellence through effective contract negotiations and strategic partnerships. Jonathan also oversees media trading, implementation, and performance audits across all offline channels, consistently delivering optimal value and accountability for both the agency and its clients.