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We’re a leading independent media agency with the freedom to choose the right clients and build relationships that go beyond the brief. At our heart is a culture driven by people who care, who go the extra mile, and who show up with purpose. It’s about being human, living our values, and creating impact that matters – for our clients, and for each other.
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Our Values
Think Freely
Because we’re independent, we’re not tied down to one way of doing things. Instead, we’re free to explore, experiment and embrace innovative ways to help clients hit new heights. Collectively, we think more creatively; bigger, braver and without boundaries.
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Our Values
Aim Higher
We continuously push ourselves beyond comfort zones, client expectations, and traditional job titles. We don’t just take briefs, we help make them, then exceed them. We hold ourselves accountable for excellence in every area. We keep going until we’re all proud of the effort, work and results we’ve delivered.
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Our Values
Stay Smart
We’re always listening, learning and looking ahead to make sure we’re at the sharp edge of the industry. We make smart decisions based on science, data and intelligence, not intuition. We seek out new ideas, technologies and methodologies to give our clients an unfair advantage.
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Our Values
Get Involved
We speak up with passion and give space for fresh ideas. We get stuck-in and support each other with team spirit. And we go further to understand our clients’ world and work from the inside, out. Because the best results come from collaborating on the front lines, not watching quietly from the side-lines.
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Our Values
Win Together
We recognise and celebrate wins of all sizes, from all people, in all areas of our business. And we lift each other up when things get a bit stormy. Every voice and viewpoint is welcomed, and we share our vision and values internally, as well as with the brands and people we work with.
Better thinking starts with broader thinking
We invest in diverse skills, perspectives, and backgrounds because the richness of experience fuels creativity, sharpens our work, and shapes a more future-ready agency. Our leadership team fosters a collaborative and inclusive culture where open communication and accountability are the norm, both among team members and with our clients.
Kyle Seeley
Co-CEO
Kyle brings nearly twenty years of agency experience and a serious knack for turning ambition into operational reality. Previously COO, he now sets the vision for growth, culture, and innovation, ensuring the agency continues to deliver work that is both creatively ambitious and commercially sharp. Kyle believes high-performing teams thrive when they feel empowered, supported, and challenged.
Jonathan Leech
Co-CEO
As Co-CEO, Jonathan drives the agency’s commercial strategy and client value delivery. With a background spanning media trading, partnerships, and commercial leadership, he focuses on building capabilities and relationships that deliver measurable performance and long-term client success. Jonathan is fiercely committed to doing things the right way: transparent, accountable, and always pushing for better.
Helen Radia
Chief Business Strategy Officer
Helen leads business strategy at The Kite Factory, bringing over a decade of client-side expertise and deep sector knowledge, especially in charity and purpose-driven marketing. She ensures our thinking is sharp, culturally attuned, and genuinely useful, helping brands create meaningful impact, not fluff. Helen champions open, curious, supportive team culture, because smart ideas flourish where people feel safe to question and push boundaries.
Ben Foster
Chief Operating Officer
Ben oversees operations and product evolution across the agency, advancing capabilities in media, data, and AI while strengthening senior client partnerships. With more than seventeen years’ experience, he builds systems and teams that adapt fast and stay ahead. Ben believes knowledge should be shared, not hoarded, and is relentless about empowering teams and clients to navigate an ever-changing media landscape with confidence and clarity.
Caroline Dolan
Managing Partner, Charity
Bringing two decades of expertise, Caroline is our resident charity guru charged with building collaborative client relationships and creating award-winning fundraising and brand awareness strategies for our Not-For-Profit clients.
Passionate about female empowerment in the workplace, Caroline launched our all-agency women's network, 'Female Flyers', in 2021, creating a community of women who encourage, support and champion each other.
Rik Moore
Managing Partner, Strategy
Rik is our media creativity maestro charged with inspiring our people to strive for original and strategically innovative campaign ideas for our clients. As the brain behind some of our best-celebrated campaigns, Rik's passion and enthusiasm shine through in his award-winning work.
A proud dad of two and retired stand-up comedian with more than 900 gigs under his belt, Rik is a regular on the speaker and judging circuit for industry bodies, including Thinkbox, IPA and Newsworks.
Anthony Abou-Zeid
Managing Partner, Clients
Anthony is the driving force behind our talented and passionate Client Team and is responsible for developing best-in-class work for our clients with creativity, innovation, and measurement at the heart of our craft planning process.
A self-proclaimed tortured Creative Director, Ant brings strategic thinking and a deep passion for media creativity to all does. His knack for building strong client relationships has also helped to transform marketing strategies and helping our commercial clients achieve their ambitions.