In February, hosted an exclusive event to unveil the launch of our latest whitepaper The Gen Alpha Playbook: Insights and Strategies for the New Consumer Frontier.
Together with experts from Source Nine, Snapchat, Truant London and GlowMotion Studios, we explored how Generation Alpha, born between 2010 and 2024, is already reshaping advertising and consumer behaviour.
Here’s what we covered on the day.
The Gen Alpha Playbook and Empathy Framework
Lydia Martin, Strategy Director, The Kite Factory and Rob Harrison-Plastow, Founder, Source Nine Insights
Lydia and Rob introduced our Empathy Framework, a model that helps brands connect with Gen Alpha by understanding the emotional drivers that matter most to them. From autonomy to connection and security, they shared how brands can build trust and loyalty by showing up in ways that feel relevant and genuine.
Shaping Culture, Shaping Connections
Ruby Carter, Cultural Strategist, Truant London
Ruby explored how Gen Alpha both shapes and is shaped by today’s cultural trends, from music to social movements. She showed how brands that align with these values can build long-lasting and meaningful connections.
Snap Talk: Engaging Gen Alpha on Snapchat
Aidan Rouse, Head of Mid-Market UK and Nordics, Snap Inc.
Aidan shared how Snapchat helps brands engage Gen Alpha through creative and authentic content. He highlighted why understanding the behaviours of this digital-first audience is key to cutting through the noise.
Reimagining Branded Entertainment for Gen Alpha
Chris Davis, Commercial Director, GlowMotion Studios
Chris demonstrated how immersive and creator-led content can captivate Gen Alpha and build loyalty. He shared examples of how authentic storytelling and multi-platform strategies can help brands connect with this highly engaged generation.
Panel: Key Takeaways
Moderated by Nicky Kemp
Our speakers wrapped up the morning by discussing how empathy, cultural relevance and safe, engaging advertising are vital to reaching Gen Alpha in ways that matter.
To download The Gen Alpha Playbook, click here, or to find out how we can help you connect with this new generation of consumers, get in touch with lydia.martin@thekitefactory.com.