The travel industry is evolving, driven by changing consumer behaviours and increasing demand for trust and reassurance. Post-pandemic, holidays are more than a luxury they’ve become a necessity, tightly linked to wellbeing, family connection, and the value placed on personal time. Consumers are prioritising holidays, even amid rising costs, with travel spending up 24% in 2023 compared to the previous year.
Our latest report, Travel, Trust & TV: Seizing the Opportunity in a Shifting Market, explores the macro trends and consumer insights reshaping the travel sector. We identify the key behavioural shifts – from spontaneous bookings to more deliberate planning and the role of media in reinforcing trust and confidence.
With a growing divide between spontaneous and considered travel planning, brands must adapt to meet the distinct needs of these groups. This report outlines strategies for using TV, CTV, and cinema to build trust and engage consumers throughout their travel booking journey, from planning to purchase.
Download Travel, Trust & TV now to gain insights into how brands can navigate a fragmented market and connect with today’s travel consumers.
