We’re thrilled to have picked up another award for our WaterAid #Untapped campaign, winning Best Brand Engagement at Performance Marketing Awards!
PerformanceIn said “In what judges described as a “very emotive campaign”, The Kite Factory came up with an inspiring solution to support the amazing work WaterAid do to help communities access clean water. The agency formed the #Untapped campaign, immersing their audience in the day-to-day life of the village of Tombohuaun, one of the communities WaterAid helps. They used immersive digital media to remove the distance between donor and recipient, the campaign generated a staggering fundraising total of £8.4 million and delivering an overall ROI of 5.2.”