London, 31 April 2020: Independent performance agency promotes Jonathan Leech to the role of Commercial Director as it continues to develop and expand agency offering.
Formerly Director of Investment, Jonathan takes on a wider commercial remit with immediate effect, overseeing all client, supplier and partner contract negotiations to ensure best in class value creation both for the business and its clients. He will continue to lead the investment team overseeing all media trading, implementation, agency audits and respective price bench-marking.
Reporting to CEO Robin Trust, he will also lead The Kite Factory’s commercial proposition as the industry continues to innovate and remain a pivotal member of the agency’s Senior Leadership Team, which was set up by Trust in 2019.
Jonathan joined The Kite Factory (then MC&C Media) as TV Group Head in January 2014 and was promoted to Head of Broadcast, TV & Radio just four months later. He became Director of Investment in 2017.
Jonathan Leech said: “As an independent agency, we are able to secure exclusive, pioneering media owner deals that enable us to deliver innovative ideas and campaign executions, whilst providing the added benefits of total transparency, media–neutral planning and market–leading flexibility. Everything we do however remains true to our heritage with a core focus centred around measurement and driving performance.”
“As the UK the trading environment and client, supplier and agency models continue to evolve at pace, I’m thrilled to take on this broader role to ensure that we continue to produce both creative and competitive solutions that deliver growth for both our clients and suppliers alike.”
Robin Trust, CEO of The Kite Factory, said: “I have worked with Jonathan for nearly a decade and he is without a doubt the best negotiator and operator I have worked with. His entrepreneurial spirit and ‘can-do’ mentality places him at the heart of our offering in delivering growth and I can’t think of anyone more suited to create greater value for our clients than him”.