Following a remarkable year of growth in 2021, The Kite Factory is celebrating its continued new business success having picked up a handful of new clients spanning travel, FMCG, automotive and charity sectors in the last three months alone.
Most recently, The Kite Factory was appointed as the media planning and buying agency for the subscription video service, Marquee TV, where consumers can stream the world’s best dance, opera, theatre, and music on demand. They have been tasked with planning and buying media in key markets including the US, and across key distribution platforms, to drive customer acquisition in 2022.
The Kite Factory has also been appointed as the primary media planning and buying agency for NHS Charities Together, recently winning the account. NHS Charities Together work with over 230 NHS charities across the UK, helping the NHS go further for patients, staff and volunteers. The Kite Factory will be working as partners across key campaigns covering everything from fundraising to driving greater awareness & understanding of the organisation.
The agency also became the primary media planning and buying agency for animal charity, Blue Cross, that celebrated its 125th anniversary in 2021. TKF will be working as partners across key campaigns, covering everything from fundraising to brand awareness.
The UK’s second largest automotive retailer, Pendragon also recently appointed TKF to lead its media planning and buying for their new used vehicle proposition, CarStore. The new brand, aimed at delivering an innovative customer-centric approach, soft-launched in Q4 2021 and will continue to roll out through a phased approach in 2022.
Finally, the agency was appointed to handle the UK launch of the fast-growing grain and gluten-free snack brand, HU Kitchen, recently acquired by Mondelez, as well as overseeing family-run cruise business, Cruise.co.uk’s digital media, including Paid Social and Paid Search.