Launching Little Freddie to the nation
Little Freddie products were to be stocked by a small proportion of Sainsbury’s stores on a trial basis, so we had to create online engagement to drive instant awareness with a modest budget.
Our goal was to not only secure Little Freddie’s position in the stores post-trial but achieve a full nationwide rollout and increased shelf space with a bigger range of products. We needed to highlight the award-winning superior nutritional ingredients and taste in a crowded market full of established brands such as Ella’s Kitchen and Piccolo.
What we did
We ran a partnership with Netmums, utilising a blend of display social, newsletters and native content to start conversations within the online mum community over 6 weeks. We also included a product trial sending out pouches to mummy bloggers who posted their reviews on the Netmums site.
What we did
We ran Lead Generation campaigns on Facebook and Instagram, with fun and interesting ‘Little Known Facts’ creative and a ‘Learn More’ CTA, directing the user straight to the form to fill in their details to receive the monthly newsletters. We used paid search to harvest consideration and display retargeting to re-engage previous site visitors with updates on new flavours and product ranges to drive in-store purchases.
Little Freddie is now stocked in over 600 Sainsbury’s stores nationwide with an extended range of products and premium placement both in their baby food aisle and on their website. Products are now also stocked by Boots, M&S and Ocado.
The Netmums product trial was also hugely successful, with not a single negative review and 100% of mums saying ‘yes’ to the ‘would you recommend’ question of the review. Additionally, the ongoing paid social activity drove over 3,000 ongoing newsletter subscribers to date at a CPA under £6.
Client satisfaction reviews