Ben Foster promoted to agency’s first Director of Digital role

MC&C Media has named Ben Foster as its first Director of Digital to lead all aspects of the management and growth of digital across both clients and the agency itself.

Formerly Digital Client Director at MC&C, Foster will oversee client ownership, development and growth, financial management and operational control as well as business integration. He will lead a team of 23, including two senior hires to be announced later this year.

The newly-created role is the amalgamation of his previous position with that of the Chief Digital Officer role, which has been vacant since the beginning of the year. Foster is also a member of the agency’s Senior Management Board, which was set up earlier this year*.

Reporting to Robin Trust, Managing Director of MC&C Media, Foster will be charged with overseeing key initiatives to support clients and agency growth targets, offering strategic guidance to help build on clients’ digital understanding, while championing ideas which drive innovation and best practice for clients.

Foster joined MC&C Media in February 2015 as Director of Digital Operations, rising to Digital Client Director within two years. Prior to this he was Head of Digital Operations at All Response Media, and spent four years at LBi.

He said: “I love working at MC&C because as an independent agency we are able to be extremely agile and reactive from day-to-day. That is especially empowering in digital as I can ensure our clients have the most appropriate and effective digital media mix and are fully up to speed with any new and emerging platforms, regulation and trends.

“We want to constantly challenge our clients and form true partnerships to produce highly successful and award-winning campaigns and I feel very honoured to be leading our constant evolution in digital.”

Robin Trust, Managing Director at MC&C Media, said: “Ben’s passion for and understanding of digital has impressed me since the day he joined MC&C and this promotion felt like a very natural progression for us. He is a progressive thinker, always with an eye on the future of digital marketing, so clients can be assured they are getting the best possible return on their investment.

“Ben is also an integral part of our agency family. He is a natural leader and I know he will continue to nurture and develop his team as part of this wider role.”