“Brand Building is a Long-Term Game”: A Coffee With Charley Day

As featured in Exchangewire 

In this episode of A Coffee With… Charley Day, head of insight at The Kite Factory, joins ExchangeWire’s head of content John Still to discuss:

• • Focusing on audience values in a world of media metrics and KPIs
  • How insights, emotions, and storytelling help build brands for the long term
  • The shortcomings of AI in advertising and media