11th December 2020, London: CARE International has appointed independent agency The Kite Factory to develop their media planning & buying strategy.
CARE International, an INGO charity, was looking for a media partner to deliver its ambitious Supporter Acquisition targets over the next three years. This includes their market leading product Lendwithcare, a peer-to-peer/crowdfunding platform that allows people to make a loan through a local partner to a low-income small business owner. Supporters get to choose who they loan to and when the loan is repaid they can “reinvest” in another entrepreneur. This is a UK charity sector leading initiative and sets the benchmark for innovation in donations.
Through hardworking performance as well as building consideration for future growth The Kite Factory will deploy effective media strategies across all media channels to ensure Care International hit their ambitious targets.
Caroline Dolan – Head of Business Management at The Kite Factory said: “We are thrilled to welcome the CARE International team into The Kite Factory family and to support their movement for real progress and change in the fight for equality across the world.”
Becki Young – Head of Individual Giving and Engagement said: “The whole CARE team is excited to begin our partnership with The Kite Factory. Their data and results driven approach, along with vast experience in the charity sector and highly recommended client services will be a huge asset to CARE International’s vital work. I have no doubt that together we will deliver on the ambitious targets in our new acquisition strategy.”
Care International’s annual media budget is £1.2m. The incumbent agency is All Response Media and the account was awarded to The Kite Factory after a competitive pitch.