Digital marketing has long been accused of being too short-term and the pressures on businesses over the past couple of years has only exacerbated that. With planning becoming increasingly reactive and focused on incremental gains, innovation and the ability to respond to longer term trends suffer.
In this report by our team of digital media specialists, we look at how marketers can adjust their digital strategies and plan for a longer term, brand building approach that embraces the changes in digital media and utilises its strengths for a successful 2022.