Event: The New Era of Measurement

A couple of weeks ago, in our first IRL event since 2019, we welcomed a host of industry specialists to join us for a morning of thought-provoking talks exploring the new era of measurement. Catch up on all the speaker presentations from the day below.

A view from the top: The New Era of Measurement

Ben Foster, Managing Partner, Digital, The Kite Factory

Setting the scene for the morning’s events, Ben presents a bird’s eye view of the evolving digital media landscape and the challenges and opportunities facing today’s marketers.

Panel: Effectively measuring marketing post-cookies

Moderated by Gabby Krite, Head of Digital Operations, The Kite Factory

Our panellists discuss navigating the post-cookie world and how employing a wider range of data sources can help to identify audience segments, target them in a compliant way and track subsequent conversions. With digital marketing experts:

  • Allan Tinkler, Head of Platform Business Development, Quantcast
  • Helen Radia, Head of Individual Supporters, Crisis
  • Simi Gill, Digital Account Director, The Kite Factory

WARC Effectiveness Ladder

Parris Francis, Global Head of Customer Success, WARC

Effective case studies on how an influential idea leads to over-achieving on campaign metrics and media efficiency, from WARC Creative Effectiveness Ladder – a framework for planning effective marketing communications.


Panel: Emerging media channels and how to measure them

Moderated by Tyrone Stewart, Content Strategy Lead, New Digital Age

Our panel of channel experts discuss digital transformation across Connected TV, Digital Audio and DOOH and the emerging opportunities for new ways of working. With specialists including:

  • Blair Robertson, CTO and EVP, TVSquared by Innovid
  • Ella Kerr-McCutcheon, Business Development Director, Adswizz
  • John Downs, Senior Programmatic Account Manager, The Kite Factory


Holistic Measurement

Dr Sarah Faust, Head of Data & Analytics, The Kite Factory

Sarah discusses measurement frameworks, live campaign monitoring using our FlightDeck™ dashboard and the return of Econometrics for holistic measurement in the post-cookie world.



Putting holistic measurement into action with David Lloyd Leisure

Case study presented by Christian Taylor, Head of Planning, The Kite Factory

Head of Planning, Christian Taylor tells the story of DLL’s five-year measurement evolution and how putting holistic measurement into practise has positively impacted the brand’s bottom line.


For more information on the topics covered, or to learn more about how The Kite Factory can help you navigate the new era of measurement, please contact us.