We were thrilled to join Accord Marketing and Channel 4 for an insightful morning dedicated to the latest trends, inspirations, and opportunities shaping travel advertising. The event brought together some of the brightest minds in the industry, delivering a wealth of knowledge and fresh perspectives for today’s travel brands.
One of the key highlights was a deep dive into Channel 4’s bespoke study, which explored travel through the lens of changing viewer attitudes and behaviours. This research offered valuable insights into how travel brands can better engage with audiences, particularly in an evolving media landscape.
The event also showcased standout examples of innovative travel advertising, providing a glimpse into the creative strategies resonating with viewers. From engaging storytelling to leveraging new media platforms, brands are finding exciting ways to connect with audiences in meaningful and memorable ways.
We were incredibly grateful to our expert speakers – Sarah Honeyball, Jasman Ahmad, Rik Moore, Gregor Chalmers, Christopher Remie, and Adam Denton – who shared their unique insights and left the audience feeling inspired to embrace the new opportunities in travel advertising.