Fundraising has come on leaps and bounds in recent years. Not long ago, charities were concerned about introducing online payments, but just before the pandemic, this overtook cash-in-hand donations (Charity Digital). As a result, charities have shifted their approach toward connecting with donors online, helping them to increase brand presence across multiple touchpoints and focus their efforts on streamlining the on-site donation funnel to make this journey as seamless as possible.
From cryptocurrency and the metaverse to technological advancements and a changing economic outlook, there are endless opportunities for charities to connect with new audiences and stand out from the crowd. In our latest report, Digital Account Manager Mohini Lakhani and Digital Planner Buyer Tobie Jackson look at the fundraising landscape and how charities can get ahead of the game.