Job specification

Digital Account Executive

Who we are

We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.

We’re the free-thinking media agency for brands with big plans. We enhance reach, reputation, and revenue by giving every client the best in Heart, Art and Science, which means going the extra mile to understand their world and collaborating to create market-leading strategies, anchored in intelligent data. And because we’re independent, we enjoy the freedom to work with clients we love, in ways that work best for both of us. Because great relationships drive better results.

We’re a team of creative thinkers, professional doers and clever data people, all obsessed with delivering measurable outcomes. With a team of over 90 media specialists and growing, The Kite Factory has seen exponential growth, celebrated award-winning work, and welcomed multiple new clients in recent years, including WhiteClaw, Crisis, Skin+Me, Anthony Nolan and Sekonda. We are also proud to be ranked as one of Campaign’s Best Places to Work, as well as holding IPA Platinum status for our dedication to learning and development.

What we are looking for

We’re looking for candidates that want to push the boundaries with clients, whilst still being able to deliver excellent results. You should also be able to strike the balance between analytical thinking and creative thinking. Collaboration between teams and with clients is also key to success here.

Your role

This role will involve working across Paid Search, Paid Social, and Programmatic media channels, with the main focus being on Meta and Google Ads. After on the job training and with ongoing support you will take full ownership of the day-to-day campaign builds, optimisations and management across Paid Search and Paid Social. This will include digital tagging, trafficking and tracking for all channels for your accounts, as well as production of cross-channel weekly insight-led reports for all client’s campaigns. All reporting is created using FlightDeck, our online reporting system which you will be responsible for updating and maintaining on a weekly basis.

You will use insight tools for audience and market research and liaise with various media partners on planning and developing tactics. Alongside the Senior Account Executive, you will be responsible for delivering the account/channel targets and growth whilst ensuring quality control at all times.

This role is also client-facing, supporting on the digital weekly calls, monthly meetings, and day to day emails and requests, with the support of the Senior Account Executive and your Account Manager.

Clients: Crisis, David Lloyd, Redrow, Care International and Edinburgh Napier University

We place a strong focus on training and development at The Kite Factory, as such we ensure all our team have a personalised development plan with clear objectives, which are reviewed and refreshed every 6 months. We provide ongoing on the job training, knowledge share sessions, department hops, external training (IAB, IPA, NABs) and partner training (Google, Meta etc). We are IPA CPD platinum accredited – only 1% of UK agencies have this. There will be lots of opportunity to sell additional services to existing clients and get involved in new business pitches.

Finally, there are also opportunities to become a department champion in an area of expertise that you would like to bring to the agency. This would include knowledge sharing sessions and organising lunch and learns with key partners. We require someone who has the passion, drive and tenacity to make a difference.

Key people in the Digital Department:

Skills and experience

Experience Requirements

  • A selection of free online digital marketing courses e.g Facebook blueprint or Google Skillshop or an alternative free course or certificate relevant to the industry.
  • Advanced knowledge of Microsoft Office (especially Excel)
  • Work experience (ideally media agency)
  • Analytics (could be from mathematical academics) extracting insights from raw data

Key Skills

  • Fast learner and a self-starter
  • Numerical competency with attention to detail & conscientiousness
  • Communication skills (written and verbal)
  • Ability to work well under pressure & multi-task
  • Proactive & problem-solving
  • Adaptability, flexibility & can-do attitude

Our culture

We’re immensely proud of the culture at The Kite Factory. We run quarterly pulse surveys to create a feedback loop and constantly evolve the way we run the agency. All voices are heard and listened to, and we’ve worked hard to build and live by our values, which are: Think Freely, Aim Higher, Stay Smart, Get Involved and Win Together.

Our biggest asset is our people and the rapport they build with each other. To cement those relationships and create a supportive and inclusive culture we have several committees anyone can join including Social, Diversity & Inclusion and Environmental Impact.

What’s in it for you

As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a huge focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.

Inclusivity and belonging 

At The Kite Factory, we welcome applications from all walks of life including those who are under-represented in our industry. We’re committed to creating a diverse and inclusive place to work where everyone feels they can belong and celebrate each other’s differences. It’s so important to us that all voices are heard and listened to so that we can truly create an inclusive place to work where our teams can thrive.

Please get in touch with our People Team to apply.