London, 5 March 2020: Charity Leonard Cheshire has teamed up with The Kite Factory to maximise fundraising potential from a film about its programmes supporting disabled people get on the career ladder.
Last October, the ‘Actually I Can’ film which tells the story of a young disabled man called Charlie, was launched across social media channels. Originally devised as an awareness raiser for the charity, it has already been viewed more than 200,000 times.
Charlie’s story is that of a young disabled man who’s fighting against a society that tells him no, as well as his own lack of confidence. Jack Binstead, who plays Charlie, previously starred as Rem Dogg in BBC Three’s Bad Education comedy.
The Kite Factory’s other charity projects have included an interactive fundraising campaign for Water Aid, as well as campaigns for Action for Children and Comic Relief.
Its work with Leonard Cheshire will see new versions of the Charlie film appearing on Facebook, Instagram, and Twitter from 5 February, #actuallyican. There will also be targeted advertising across websites such as those local newspapers.
Advertising will focus on communities across the UK where the charity has a growing presence. Last year, the charity supported more than 46,000 people through its services and programmes in the UK and internationally.
Robin Trust, CEO of The Kite Factory, said “We are proud to partner with LC and help them drive awareness of the charity and the invaluable work that they do to support disabled people in their bid to live independently. The video of Charlie provides an insight into the challenges disabled people continue to face in modern society and highlights the incredible support LC provide”.
Kate Burt, Executive Director of Marketing and Communications, said: “Our film powerfully tells the story of one individual building confidence and getting back on track with his goals. We are pleased to be working with The Kite Factory who impressed us with their vision for getting the film seen by more people and supporting our fundraising and profile-raising efforts.