Every marketeer knows the power of robust market segmentation in making strategic decisions on who to target and how to position your brand.
Creating a point of focus to rally the organisation, from product development and customer service through to marketing is crucial in today’s marketing landscape. The Kite Factory believe every marketing leader should have their own map of the market to become a customer-led business.
With access to industry-leading survey panels and a team of strategists and data scientists, we’ve created a lightweight, robust, and customizable solution to empower your marketing decisions.