MC&C Media, the independent growth agency, has been appointed the media planning and buying account for leading animal healthcare provider Ceva, following a competitive pitch.
Ceva Animal Health launched in the UK in 2000 and markets pioneering animal health products, including well-known brands Adaptil and Feliway. With the UK pet care market forecast to grow by 15% between 2017-22*; MC&C will be tasked with increasing Ceva’s market position by reaching new customers and encouraging repeat purchase.
MC&C will work to increase effective reach to Ceva’s key audience through traditional media channels, with a focus on television, combined with delivering uplifts in website traffic and sales.
Claire Russell, Brand Manager, Behaviour – Ceva, said “At Ceva we are committed to improving animal welfare and want pet owners across the UK to hear of the pioneering products that can hugely impact both their pets and their own lives. We are looking forward to working with MC&C to not only introduce our products to new audiences, but to encourage users to maintain a focus on pet care and wellbeing longer term.”
Robin Trust, Managing Director at MC&C, said “With FELIWAY and ADAPTIL being market leaders in pet behaviour Ceva is in prime position to capitalise on the huge amount of growth forecast for the industry. We will utilise the best of traditional media combined with a focus on increasing website traffic, to ensure the brand achieves long-term, sustainable growth.”
*Mintel, Petcare, June 2017