The cost-of-living crisis, which is already impacting 86% of UK adults, presents new demands on both commercial brands and charity organisations. With donations already starting to slow, it is more important than ever for charities to proactively review and adapt their strategies across owned, earned, shared, and paid media.
Using YouGov approved research findings, our latest report explains how charities need to consider evolving audience segmentation, clarifying net value and positioning as well the importance of contextualising a cause across relevant media channels during this difficult time.